Nina Harding on Pivotal Microsoft America's Moves at Inspire!

Microsoft’s CVP for America’s Partner Business Joins Ultimate Guide to Partnering®

Would you be ready for an in-depth look at key updates following the Microsoft Inspire conference? Interested in hearing about pivotal changes and announcements from Nina Harding, the leader of Microsoft America’s Partner Business GPS? As you strategize for Fiscal Year 2024, don’t miss this episode of “Ultimate Guide to Partnering.”

Nina Harding, Corporate Vice President of Microsoft America’s Partner Business GPS, joined us for an exclusive interview the day after the Microsoft Inspire conference. This deep dive focuses on Microsoft’s latest announcements and how Nina is organizing her team for success in FY24. This conversation also marked the launch of our first live digital event, “Winning with Ecosystems.” Catch the full video interview at UltimateGuideToPartnering.com. I’m confident you’ll find this dialogue as insightful as I did in hosting Nina Harding.

In Nina’s Words

Nina Harding ing is the Corporate Vice President of Global Partner Solutions for Microsoft America’s Business. Nina and her organization are responsible for empowering partners to unlock more for our customers- agility, efficiency, innovation, or whatever their goals are. They are transforming our US partner ecosystem into a strategic asset to drive digital transformation.

Microsoft’s America’s Partner business includes strategy, management, partner sales, and overall partner ecosystem health. To maximize the benefits our mutual customers realize from their investments in technology, the team works with US partners to develop strong practices aligned to Microsoft’s workload and industry priorities. The organization is comprised of Partner Management, Channel Sales, Go-To-Market (GTM), and partner-facing Technical Specialists and Architects.

What You’ll Learn

Episode Highlights:

• Intro: 0:00 An exclusive interview with Nina Harding, focusing on Microsoft’s new announcements for FY24.

• Nina’s Expanded Role: 1:42 Nina discusses her broader responsibilities in the Global Partner Solutions organization and the exciting landscape of the new Americas region.

• Innovation in Latin America: Partners are driving ingenuity in Latin America, and borderless business is aiding speed and agility.

• Co-Selling Methodology: 6:00 The shift towards consistent partnership experiences, transitioning from channels to an ISV organization.

• Marketplace Momentum: Redefining how sales are compensated, internal team alignments, and the advantages of Microsoft’s marketplace.

• Channel Opportunity: 16:42 By 2025, $45 billion will flow through major marketplaces like Microsoft, Google, and Amazon—insights from Canalys.

• Partner Strategies: The importance of customer success stories and two key imperatives for ISVs and digital natives: skill development and client conversations.

• Closing Notes: Nina’s commitment to partnership excellence and what it means for the industry.

Don’t miss this insightful conversation as we unpack the future of Microsoft’s partner ecosystem.

Ultimate Partner LIVE

Our first LIVE event is coming to you November 13-15th in Dallas, Texas.

This event brings together Microsoft Leaders (GPS, SMC, Marketplace), Award-winning partners, and industry experts to share real-world insights and best practices to enable ISVs, Solution Partners, and CSPs to tap into the massive opportunity for growth and unleash their greatest potential in FY24.. 

Registration opens in only a few days, I hope to see you in Dallas!

Please sign up for the Notifications here.

“Winning with Ecosystems” – Now OnDemand

Ultimate Partner’s first live digital event, “Winning with Ecosystems” Is Now Available OnDemand

Why Ultimate Partner?

Over six years ago, I embarked on a mission to empower partners struggling to navigate the complex world of tech giants like Microsoft, Google, and AWS. Today, I’m thrilled to announce the launch of Ultimate Partner, an extraordinary media, events, and advisory company dedicated to transforming your Cloud Go-To-Market (GTM) strategy and fostering Ecosystem Led Growth.

Having witnessed the industry from multiple perspectives – leading a $4.6 billion Ecosystem at Microsoft, spearheading partnerships for a billion-dollar company, and hosting 200 episodes of the Ultimate Guide to Partnering®, I’ve gained invaluable insights and crafted a manifesto of principles to guide your success.

In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.

Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”

If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace Ecosystem Led Growth. That’s why Ultimate Partner exists – to be your trusted compass amidst the noise.