My New Venture- SociallyMined Officially Launches

SociallyMined (www.SociallyMined.com), an innovative, patented, social media data analytic tool for political campaigns has launched a beta version of their solution and will begin working with political candidates in fall of 2015.

SociallyMined analyzes and mines social media followers to determine demographic data, their interests, issues of concern, etc., which assists with micro-targeting, fundraising and alignment with constituent issues. SociallyMined provides instant feedback on polarizing issues and assists with understanding a candidate’s social follower’s reactions to real-time events, providing valuable information to ward off or respond to a crisis.

SociallyMined was founded by Matthew Anthes, Managing Partner of DC-based Union Square Strategic. Anthes spent time in the Clinton Administration where he assisted Political Director Doug Sosnik at the political epicenter, the White House’s ground-floor West Wing.

“In the ever evolving world of politics, online strategy and social analytics are the new frontier, where a race can ultimately be won”, stated SociallyMined CEO, Matthew Anthes. “I’m excited to team with HyPR to utilize their proprietary social analytic data mining tool within the political vertical. HyPR has been successful as a social influencer with larger multi-national corporations and applying those techniques, past performance and proven success to political campaigns will be a game-changer.”

Link to full press release: