My 2021 Predictions for Canadian Cannabis

1. Continued bankruptcies and mergers among LP's, with at least one major (top 10 largest in current asset value) to formally file for creditor protection.

2. Exports from Canada will finally be seen as much smaller than forecasted - demand not as big and competition much bigger.

3. Cannabis 2.0 to begin to show winners and losers, in formats and brands - it will be the rocket ship for some and the death sentence for others.

4. Cannabis 1.0 to continue to be in over-supply, muting any push for premiumization - it will be an hour-glass of value brands and craft brands with no real middle.

5. Cannabis retail will move to over-supply in some jurisdictions and the shakeout will begin. Most certainly Alberta and it will begin in others.

6. There will be no major changes in the regulatory framework as it applies to the marketing of cannabis - just too many other govt priorities with COVID and the economy to worry about it.

7. By province pricing will continue to diverge, as we have seen in beverage-alcohol, creating "border competition" between lower and higher priced jurisdictions.

8. Pharmacies begin bricks & mortar retailing of medical cannabis.