Mobile Marketing 2021 In Review: 8 Popular Articles from Adjust

Mobile marketing is constantly evolving, and the most effective marketers are always learning to keep up. Now that the end of year is here, it’s a great time to reflect on 2021, review some key takeaways, and prepare for the new year ahead. 

To help marketers looking to review the lessons 2021 had to offer, we’ve put together this roundup of eight of our most popular pieces of content from the second half of the year. Below are a few of the blog posts, reports, and articles we’ve had the pleasure of creating or contributing insights using our experience here at Adjust. 

1. Adjust launches E-commerce App Report 2021: With insights from Sensor Tower

Last month saw the release of our E-Commerce App Report 2021, created in partnership with Sensor Tower. In this report, we dug into our data to look at the performance of e-commerce apps in 2021, including installs, session data, ATT opt-in rates, in-app revenue and more. We explored rising m-commerce trends such as connected TV, social commerce, and gamification. A must-read for anyone interested in the e-commerce app vertical!

2. Social becomes a major factor in the growth of dating apps

By 2024, the global app dating market size is expected to reach $8.4 billion, and with 270 million people having used dating apps last year (double that of five years ago), this vertical is set to continue soaring. Lockdowns and restrictions have driven developers to diversify their offerings, however, with social emerging as a major growth driver. In this blog post, we explore this shift in the dating app vertical and look at how dating apps performed in 2021. 

3. Adjust hosts Duolingo for a Fireside Chat at Advertising Week New York 2021

This October, Advertising Week New York 2021 held its first in-person event in two years, and we had the pleasure to host a Fireside Chat with Duolingo’s Arthur Jun. In case you missed our session on "How to Successfully Scale Your Business With Performance Marketing Metrics And Better Optimize Marketing Campaigns,” check out this blog to catch the key takeaways.

4. Case Study: How Vivino increased orders from performance channels by 500% with Adjust

One of the best ways to learn what might work for your business is to see what worked for others. In this case study, learn how our client Vivino, a leading wine app and marketplace with over 50 million users, increased their orders by 500% using Adjust Measure and Audience Builder. 

5. How the FinTech Industry Won in 2020 and Key Takeaways For Apps in 2021

While all verticals saw an increase in installs, fintech apps posted the best year-on-year growth in 2020 at 51%. In this article for Entrepreneur Media, learn more on how the fintech industry won in 2020 and the key takeaways for fintech apps in 2021 and going into 2022. 

6. How We Migrate New Clients to Adjust

Curious about Adjust, but don’t know what it would entail to become a client? Switching between attribution providers can be overwhelming, but at Adjust we make the process easy. Don't miss out on this article with Halit Yagiz Öztol, our Global Director Solution Consultant, to learn how we migrate new clients to Adjust. 

7. Growing your gaming app by looking at the data

When driving a gaming app's success, there are a few crucial factors to focus on. From analyzing data to looking at user journeys, portfolio size, and how often to update, Adjust's Andrey Kazakov discusses the most critical topics for sustained and measured growth in this article for App Developer Magazine. 

8. Mobile App Trends 2021: A focus on APAC

Following the success of our annual Global App Trends Report released in May, in August we released Mobile App Trends 2021: A Focus on APAC. In this report, we put the spotlight on the APAC region, breaking down regional trends and providing a detailed analysis of app performance, including install growth, time spent in-app, and how session lengths differ by vertical. 

We hope there’s something here that can help support you with new insights into a particular app vertical or the fast-moving mobile industry as a whole as you wind down the year and look ahead. 

What were some of your favorite mobile marketing insights in 2021? What do you want to learn more about in 2022? Feel free to comment below and be sure to check out our blog to learn more about the latest topics in mobile.