Micro-Level Data is Essential to GTM

Micro-level insights have evolved from a 'nice-to-have' into a 'must-have' for B2B marketers. Traditional methods like demographic and firmographic segmentation can no longer provide the full picture of your target audience. To truly engage prospects and convert leads, it’s crucial to go deeper—into the technologies businesses rely on every day.

• Traditional demographics fall short of capturing the full picture.

• Technographic insights provide deeper connections with your audience.

• Understanding a company's tech stack is crucial for personalized strategies.

Read the full blog for more insights → What Is Technographic Segmentation In B2B Marketing? Types, Examples & Application

It’s the final countdown to Empower 2024!

Only 10 DAYS until the virtual summit, Empower 2024—a must-attend event designed by GTM leaders, for GTM leaders. This is where the future of revenue teams takes shape.

→ BE EMPOWERED. Register Now!

Check out these FIRESIDE CHATS designed to empower YOU…

A Modern Sales Leader's Guide to Profitable and Efficient Growth

With ☁️ Cliff Simon, CRO of Carabiner Group

In this engaging fireside chat, we'll explore the essential strategies modern sales leaders are using to drive profitable, efficient growth in today’s dynamic market. Key topics include:

1. The Connected Ecosystem Approach to Reinvention

2. Using Unconventional and Emerging Channels to Grow Your Audience

3. How to Transform Customer Success into a Revenue Generator

4. Practical Lessons and Strategies from the Partner Growth Accelerator

Brand Marketing: The Real Growth Lever

With Liam Moroney, Founder & CEO of Storybook Marketing (Pty) Ltd  

Short-term metrics and tactics have been the standard in B2B SaaS for years, but as demand gets harder to source it’s bringing the brand marketing conversation back. In this session, we’ll talk about those brand gaps, and opportunities.

Dial for Success: Perfect Your Outbound Calling Strategy

With Allie Brotherton, Sr. Sales Manager at Orum 🥇  

Effective outbound calling requires precision. Wrong targets waste time. Discover how to identify and target your Ideal Customer Profile (ICP) accurately, and why having clean, accurate contact records is crucial. Join the fireside chat to learn how to streamline outbound efforts, drive higher conversion rates and ensure every call counts.

Anticipate Shifts and Win More Wallet-Share: Strategies for Supply Chain and Logistics Leaders

With Kara Smith Brown, Founder & CEO of LeadCoverage

In the supply chain and logistics industry, anticipating shift is crucial for staying ahead of the competition and maximizing wallet-share. Understanding and responding to these changes can significantly enhance your customer engagement and drive revenue growth. 

Listen in as SC&L expert, Kara Smith Brown–CRO & Founder of LeadCoverage, lays out the latest strategies for anticipating market shifts and turning them into opportunities.

🎙️ One change unlocked my pipeline

Redefining ICP to Unlock New Growth in the Mid-Market

🐰 Jen Igartua, CEO of Go Nimbly, shares how her team redefined their ICP from start-ups to midsized and enterprise level SaaS companies. By making this shift Go Nimbly is able to focus on more established organizations with operational challenges where they could deliver the most value. This change allowed Go Nimbly to better tailor their messaging, educate the market on their unique offerings, and create sustainable revenue by focusing on the right audience.

Catch up with B2B pioneers on your favorite podcast channels: Spotify, Apple Podcast, and Amazon Music.

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See you next week,

The SalesIntel Team