May Newsletter
Hi there,
In the words of Justin Timberlake, “it’s going to be May,”—at least we think that’s the words.
Our May newsletter is focused on helping you get N’SYNC with the target accounts that are actively researching you in the channels where buyers are known to spend MOST of their time.
5 Ways to Build Long-Lasting Connections with B2B Technology Buyers
Understanding the B2B buyer is an ongoing process. As their preferences continuously shift, technology brands are struggling to adapt and stay relevant.
Lucky 🍀 for you, we sat down with the experts to give you all the inside scoop on how to win over your prospects and customers.
In our LinkedIn Live: Engaging B2B Buyers on Their Terms, Megan Headley, TrustRadius VP of Research, sat down with Kate Newstead, Marketing Science Lead at The B2B Institute, a LinkedIn-sponsored think tank🤔, to discover what it takes to build a B2B technology brand that shines in our new reality.
From that discussion, we’re breaking down 5 Ways to Build Long-Lasting Connections with B2B Technology Buyers.
Do your customers 👻 you or ❤️ 🔥 you? Let’s find out…
Roses are ❤️, violets are 💙, how much do your customers trust you?
You probably have an idea in mind. We challenge you to put it to the test.
Take our interactive Trust Quiz to find out if you’re doing everything you can to build brand trust and loyalty and adapt to the voice of your customer.
Ready to see where your brand stands?
Customer Spotlight - Riskified is in the🏠!
🤫 Shhhhh… Want to know a secret on how to improve organic search rankings?
Custom review questions + review syndication on web pages = SEO Glory
In a strategic marketing shift, Riskified improved SERP rankings for high-value #keywords by leveraging TrustQuotes for Web. By embedding keyword-heavy customer quotes to their web pages, Riskified saw a 9.58% increase in user traffic, and 13.24% in sessions—and it was all organic 👏 which we all know converts at a higher rate.
Other impressive success metrics include:
“Having our customers tell our differentiation story is an important strategic shift for Riskified. By leveraging TrustRadius syndication tools, we not only achieved this goal but also increased visibility in SERPs for competitive keywords, as well as, overall website traffic - it’s a win-win!”
—Kim Tran, Sr. Manager, Web and Digital Experience at Riskified
TrustRadius and TestBox Enable Buyers with Test Drive 🏎️ Experiences
Increase buyer confidence when you provide a zero-hassle, sandbox⛱️ environment directly on your product profile page. It’s a no-brainer for companies hoping to convert buyers in the channels where they self-serve.
Benefits:
- Share your TestBox environment in your marketing and engage buyers who want to get their hands on the product
- Get introduced to warm opportunities from buyers that are comfortable with your platform
- Increase sales velocity & decrease time to close
- Be more discoverable on in your tech category onTrustRadius
Our CustomerX Speaker Series is Popping Off!🍾
We’re in our 2️⃣ month of the CustomerX Speaker Series and we’ve heard from Hubspot, Acumatica, Forter, and Trimble Viewpoint so far! Go check out their recordings on our CustomerX community page for valuable insights into what awarding-winning programs top CMA professionals are implementing.
In the meantime, register for our upcoming session with Luis González, Alteryx, on May 18, 2023.
Don’t forget to follow CustomerX on LinkedIn to stay up-to-date on kick-ass strategies that will boost your customers’ voices 🎤 and make your campaigns as successful as possible.
CustomerX Impact award nominations are now open!
Other trust tools for savvy marketers
Blogs:
- 5 Ways to Build Long-Lasting Connections with B2B Technology Buyers
- How to Differentiate and Build Credibility With Buyers
- 7 Ways to Leverage Reviews in Your Marketing Channels
- User Reviews are the Key to Selling in 2023
- CMO Huddle: 2023 B2B Buying Trends
- Supercharge Your GTM with Social Proof
- Amplifying Your Brand Through Customer Enablement in Sales & Marketing
- Creating Demand Creation Over Demand Capture
- Why Checkout.com Saturates the Market with Customer Proof
Digital Marketing & Customer Success Professional
1yGood stuff!
CS Analyst
1yYou've gotta love a good trendsetter
Enabling B2B marketers to find and win more deals by giving B2B buyers what they want.
1ySo many great topics, but the TrustQuiz is my fav!