Maryland/DC - Craft Spirits Brand Sales Results - Phoenix Rising Group

In today's marketplace results matter. We are excited to share our results with one of our recent brand partners in the Maryland and DC Markets.

The following are results from the forming of a sales partnership in Maryland/DC between Black Button Distilling, Phoenix Rising Group, and BluePrint Spirits Wholesale team.

THE BEGINNING

•Black Button is a craft spirits distillery located in Rochester, NY started in 2012. Black Button is the first farm to the distillery in Rochester, NY since Probation making craft spirits: Bourbon, Gin, Vodka, Bourbon Cream, Applepie Moonshine

THE TIMELINE

Jan 2017 -brand enters Maryland/DC Market

•Jan/Feb 2017 - initial wholesaler sales drive

•Sept 2017 - Scott Folkins, CEO, Phoenix Rising Group (PRG) reached out to Black Button Owner & Distiller Jason Barrett in September 2017. 

•Presents PRG company brand experience and capabilities

•Presents a Black Button Program

•Oct 15th, 2017 - Sales Agreement implemented

•Oct 20th, 2017 - Sales execution begins

Brand Points of distribution grew 14% during October - December 2017. All items in the portfolio grew in placements.

Brand warehouse depletions grew +341% Oct-December 2017 versus an average month Jan-September 2017.

Wholesaler December brand purchases from distiller equaled total case purchases in the Jan-September 2017 period.

These results are what happens when a brand owner/distiller and a sales company create a plan that connects with retailers and the wholesaler sales team embraces the program and plan.

As the leader of the Phoenix Rising Group Sales & Marketing Team, we set strong goals for all our brands and deliver success.

Feel free to contact me directly if you would like to discuss how we can help your brands accomplish your goal. Scott Folkins, CEO, Phoenix Rising Group, Inc. Email: Email: [email protected]