Marketing in the Digital Age

Welcome to yet another insightful newsletter of RockIT with Chiief packed with information that will take your business to a greater height. It is a well-known fact that to thrive in today's business landscape your business must be willing to adapt to the constant changes brought by digital transformation. We aim to share information and ideas on how you can improve your work environment using technology. It is mind-blowing how we get to witness the evolution of technology daily. 

We are in the midst of an unstoppable business revolution, and it's called Agile. To succeed in today's business landscape, businesses need to have a smart marketing strategy. Agile marketing has been one of the hottest trends in marketing and it continues to be a top priority. The marketing industry needs individuals who are flexible, agile, and agents of change. Marketers have been forced to become faster, smarter, and more versatile in this age of agile. Staying abreast of marketing trends is essential as well as adopting agile practices and teams. In today's market, agile approaches are essential for marketing organizations to be successful, as they support digital transformations and meet the changing requirements of customers. An Agile marketing approach is based on teams identifying and focusing on high-value projects, completing them cooperatively, measuring impact, and continuously improving results.

Having the necessary elements as part of the agile journey is important. Marketing trends in 2022 include metaverse marketing, social media and content, and marketing, such as live content and short-form videos. Companies want to sell their products and services to a broader audience and ensure brand recognition, with digital marketing that is possible. And that is one of the benefits of marketing your products and services in today's connected world - reaching a larger audience. Technology is fast-changing, therefore, businesses need to cope with the fast speeds of a digital society in order to meet the needs of their customers. It is all about being relevant in this forever-changing industry.

In marketing, things move quickly and businesses have to run with opportunities as they present themselves. Being an agile marketer means being able to reach your audience with the right message at the right time, on the most relevant platform. Marketing teams that are well-oiled know that being really agile is about being data-driven, collaborative, customer-focused, and flexible enough to respond quickly to market changes. Marketers who follow the four C's of being agile which include constant change, constant collaboration, constant focus and constant iteration are doing way better than their counterparts who are yet to adopt the agile approach.

It is hard to believe that even in 2022, we still have decision-makers who are hesitant to be agile and this result in businesses shutting down. These are mostly people who believe in doing things the traditional way because they have a vision and believe if it worked back then it can definitely work even now. In this case, fast intervention is needed to save the business, using the same vision but incorporating the necessary changes that will contribute to business growth - business resilience is key. It is worth noting that the latest marketing trends might not be relevant in 10 years' time, meaning that having a leader who is an advocate of change is now more critical than ever before. Every business needs a visionary leader who is bold, open-minded, innovative and imaginative. Providing visionary leadership contributes to long-term development by taking into account trends and transformations in the organization's environment. A visionary leadership style prevents leaders and team members from being stuck in an iterative, reactive mode of development.

In today's age of agile business leaders the opportunity to leverage data and analytics to continuously identify promising leads and solutions to problems in real-time. Data derived from agile approaches can be used to inform key elements of a broader marketing strategy for campaigns. With continuous feedback and data insights, seamless strategic pivots can be enabled. It is also worth noting that finding your next customer is easier when you have sales leads, your leads serve as a guide to new revenue opportunities. You create an important source for getting more customers into your sales funnel when you nurture your sales leads. Nurturing your lead is an important aspect of retaining your customers. Digital transformation has made nurturing sales leads easier as they can be easily accessible.

Another important element worth mentioning is that agile marketing uses the data gathered to constantly improve marketing campaigns. These days a successful marketing campaign lies in being able to embrace flexibility, speed, and continuous improvement. The age of agile requires that marketers focus on producing results, be able to prioritize projects easier, adapt quickly to changes, and provide a clear overview of all projects for better planning. The agile approach has also changed the way marketers conduct marketing campaigns, today marketers are able to market their product to someone who is in another country online and even conclude the sale online. Customers can easily see products that they like on different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques.

The internet has changed how people consume things like news, entertainment, sports and the likes. Today, podcasts are becoming are dominating how people choose to stay updated with what is happening around the world. Not only are they influential, but it is safe to say they are a force to be reckoned with. More and more people are getting into podcasts and the number of active listeners is rapidly increasing daily globally. Our podcast, RockIT Podcast with Chiief is one of the fastest-growing podcasts in the tech industry. It is jam-packed with conversations that will take you places. It was launched this year but it is already making big moves. We have already hit the 2000 mark of subscribers on YouTube.

We have had two successful seasons, currently on season two which you do not want to miss. If you missed any of our episodes you can always catch up, our podcast is available for streaming on various streaming sites including YouTube, Apple podcast, Spotify and many others. We can proudly say that we bring a versatile range of guests to our podcasts who talk about just anything from incorporating technology in the classroom, CEO coaching, human trafficking, virtual world, cycling, racing, and gaming to name a few.

Click on the links and start watching and listening:

Youtube: https://www.youtube.com/c/RockITwithChiief

Apple: https://podcasts.apple.com/us/podcast/rockit/id1606631516

Spotify: https://open.spotify.com/show/7JdwjyHyAlARBrJvc6ijIh

We would like to get your feedback on what topics you would like us to cover next as well as the guest you would like us to invite.

This year so far we have had many webinars and there is more to come. We aim to keep you informed and to cover topics that will help you unlock business value and take your already thriving businesses to a level it has never reached before. If you missed any of our informative and interesting webinars you can still watch them here: https://www.youtube.com/playlist?list=PLYKwZ3ikwsPqEnNby4LY3O5pVJj5KsJdY

Chiief believes in helping businesses grow and by putting useful information out there we are doing just that. We combine the power of story, technology, data and marketing automation to deliver real results fast.

Feel free to drop me an inmail or email: [email protected]

I look forward to engaging with you!