Managing third-party deprecation – the learnings from 'vouchergeddon'
Chrome deprecation is still alive, albeit now in a new guise! What can we learn from the recent voucher/coupon industry experience with Google's “site reputation abuse” update?
Google used this phrase as their reason for taking the coupon and vouchercode sector head on. High reputation news websites had been adding subdomains to host coupon content from specialist third-party providers, to add value for their readers.
The impact was immediate, though Google had given around two months' warning ahead of the change.
What learnings can we apply to cookie changes?
In the Moonpull blog article, Steven Brown outlines how the changes in 'vouchergeddon' could offer affiliate marketers am insight into Google's tjhought process, with the announcement that they will be replacing a defined approach to deprecation to a timeline with a product change without a timeline.
Read the full article on the Moonpull blog:
