Making Digital Events Personal

Over the past several months all have us have been in more "post Covid" online events than ever before. Here's a few things I continue to learn.

Communicate a Lot

Kudos to the Wall Street Journal Tech Live 2020 event team and so many others for sending emails the day before and the day of, to remind us of "what's" happening now, during multi-day events. This is important. The more communication you do, with a link to remind me how to access the platform, the more engaged I'll be.

Platform Insanity

Don't get too cute with the platform. I've attended some events that have been a simple one screen event on Zoom, Microsoft Teams, ON24 or some other platform. Others have been dizzying arrays of confusion with how to find the "main stage"

Send Event Goodies - This is how you make a digital event personal

Props to Sage for sending me a nice box to "celebrate" their Sage Intacct Conference. Although we can't meet in person, having something to touch to memoralize the event is cool

Don't be boring

Some events I've attended are MASSIVELY boring. No music, boring "corporate type" speakers and etc. If you're going to have boring speakers, then consider two things a) have an emcee or moderate (hire Ramon if you like) or have the boring speaker interviewed instead of speaking solo.

Bring together just the production crew and speakers

Bringing speakers together to speak to thousands remotely can work. I did this with the ASBDC a few weeks ago, quite successfully.