Mad Digest Weekly Update 27th March-31st March

Mad Digest Weekly Update 27th March-31st March

Mad Digest

Your Weekly Insider into the Digital World! 

25/03/2023 - 31/03/2023

Good evening, folks! With your weekly news update, we're back!

We'll start with the latest issue of Mad Digest, where you can discover more about the digital marketing industry. This newsletter is all you need to keep up with important news and trends. We hope you enjoy it, and we would appreciate any feedback.

Future with Funding

The Souled Store

• Objective: The Souled Store is a Mumbai-based lifestyle and fan merchandise startup offering products ranging from t-shirts, boxers, backpacks, and mobile covers, to socks, pins, badges, and a whole lot more.
• Founder: Vedang Patel, along with Rohin Samtaney, Aditya Sharma, and Harsh Lal
• Investors: Xponentia Capital Partners
• Amount Invested:  $16.4M
• Investment stage: Series C
• Investment date: 29/03/2023

Nimbbl

• Objective: Nimbbl is a BNPL-powered 1-click checkout solution to improve conversion for online commerce merchants. It provides a one-click checkout solution on multiple payment methods, including UPI apps, Buy Now Pay Later (BNPL), net banking, wallets, and EMI to merchants.
• Founder: Amit Bansal & Anurag Pandey
• Investors: Groww, Sequoia Capital India, and Global Founders Capital (GFC)
• Amount Invested:  $3.5M
• Investment date: 28/03/2023

Vitraya Technologies

• Objective: Vitraya Technologies is a Mohali-based healthcare claim settlement platform that enables automated, real-time payouts and claims settlement between hospitals/healthcare providers and insurers who offer health insurance products to consumers and businesses. The technology platform utilizes smart contracts and blockchain architecture to enable this automation.
• Founder: Mrinal Sinha
• Investors: StartupXseed Ventures
• Amount Invested:  $5M
• Investment stage: Series A round
• Investment date: 29/03/2023

The Digital Interest

Twitter’s Working on a New Way to Tag All Instances of an Image with a Community Note

Twitter’s currently working on a new element of its Community Notes contextual info indicators which would enable users to include notes on visuals attached to tweets, and which, once applied, would be further appended to all versions of an image shared across the app. Community Notes contributors will be able to add specific notes about attached images, with a checkbox that they can select to apply that same note to all other instances of the same image across the app.

Google Announces The Ads Transparency Center And 2022 Ads Safety Report

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety Report. The Ads Transparency Center, rolling out to users worldwide over the next few weeks, offers a searchable database of all advertisements on Google Search, YouTube, and Display.

Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience

Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. As Microsoft continues to explore new opportunities for publishers, such as ads in chat, the potential for increased user engagement and ad revenue sharing becomes more evident. 

Yoast SEO Founders Invest in WordPress Accessibility Plugin

The founders of Yoast SEO plugin announced an investment in a WordPress accessibility plugin that scans and reports on accessibility issues and makes it easy to troubleshoot entire websites. The Digital Accessibility Checker scans posts and pages for non-compliance and creates a report of the different areas in need of improvement. The plugin can scan an entire site for accessibility issues. Error and warning messages are displayed on the edit screens of pages and posts plus a centralized list of errors in need of fixing. Issues needing a fix can be organized by severity to make it easier to prioritize fixes. The plugin offers unlimited page scanning with no limits on URLs, even for the free version. An important feature of the plugin is that there are no front-end scripts to slow down the website experience for site visitors.

Sip The Tea

Meta introduces AI-powered brand suitability controls and third-party verification for feeds

Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months.

Meta Launches New Reels Ad Options as it Leans into Evolving Consumption Shifts

With Reels gaining more momentum on Facebook and Instagram, Meta’s rolling out some new ad options to help advertisers maximize their promotions opportunities within short-form video clips. Click-to-Messenger ads in Reels will include a large CTA button to drive contact via private chat, which leans into both the increasing popularity of short-form video and private message interaction. 

FWIW

91 votes in 92 minutes on Twitter Poll

For one of our social media clients, a poll gained excellent traction and received 91 votes in 92  minutes, on their Twitter handle.

IYKYK

Panda - Google Panda update was introduced in 2011 and was designed to punish thin or poor content. The filter that came in the update was aimed at stopping poor content that had managed to rank highly for certain queries despite having little to offer readers.

Seasonal SEO - Seasonal SEO focuses on driving conversions during a limited period of time to take advantage of increased interest in different products and services. Seasonal SEO helps organizations boost their product sales at the most important times, making it an essential strategy for e-commerce success.

Mobile-first Indexing - Google predominantly uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking. This is called mobile-first indexing. 

Mad Corner 

How to come up with blog Topics

When you are planning on writing a blog your headline must be something that will not only captivate your audience but also needs to be able to convey the context of the article to the reader. This enables the reader to know what they will expect to read in the article.

Here are some pointers that are sure to help you come up with a title that is both fitting and intriguing as well. 

1 – Maintain an ideas list.

This list of ideas will be the blueprint for what you are about to write. And, maintaining an idea list is a great way for you to be able to pick and choose what blog topic you would like to write about. It also helps as you can decide what is trending and what is not, thus making an informed decision before you post!

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