Looking to CES 2025, New Health Standards & Our Year in Review
Consumer Technology Association
Where the people, policies and insights of tech innovation come together.
Can you believe fall is almost here? As we look back at all that's happened this year, we're also getting excited for CES 2025 in Las Vegas — we hope to see you there!
Plus, keep reading for our latest research, the newest additions to our portfolio of digital health standards, and the opportunity to get involved in Digital Health Startup Day this September.
Now onto the latest digital health news…
📅 1 Big Thing: A Look Back and What’s Next
We’re gearing up for some exciting gatherings that will connect the health community for important conversations.
In September, we’ll kick things off with a co-hosted event with Maverick Health Policy, followed by key discussions at the fall edition of Health AI+.
On September 26, don’t miss the chance to participate in CTA’s Digital Health Startup Day, co-hosted by the Congressional Digital Health Caucus. The event includes a Health Innovation Showcase in the Rayburn Foyer, afternoon policy discussions with Congressional staff, and a networking reception.
👉 Submit your application to highlight your cutting-edge innovations in the health sector by Aug. 30.
Now, let’s take a moment to celebrate a snapshot of the incredible strides our digital health community has made this year.
January:
At CES 2024, we hosted an exhilarating Digital Health Summit, followed by the inaugural meeting of the Health AI Collaborative to educate policymakers on AI.
February:
Launched the first “Congressional Digital Health Caucus” with Congressman Troy Balderson (R-OH) and Congresswoman Robin Kelly (D-IL), fostering dialogue among government, private sector, and healthcare experts.
March:
Released the “What is Health AI?” brief, creating a common understanding of AI in healthcare among regulators, developers, and public health stakeholders.
April:
Hosted the inaugural HealthFuture Summit, featuring thought leaders from Abbott, Dexcom, Elevance Health, Samsung Electronics, and more, highlighting technology's role in healthcare transformation for providers and patients.
May
Partnered with AdvaMed to host a Congressional Digital Health Caucus briefing on the impact and promise of remote patient monitoring.
June
Co-hosted the HealthAI+ Symposium at Havard Medical School, bringing together tech and healthcare leaders for discussions on AI in healthcare.
July
Signed a letter urging Congress to extend current Medicare telehealth policies.
“CTA is pleased to see Congress turn its attention to essential Medicare telehealth and virtual care provisions that are set to expire at the end of the year. We urge swift action to ensure patients can continue to receive quality health care, regardless of location.” - Catherine Pugh, Director of Digital Health, CTA
What’s next: Check back in the fall for the full wrap up of 2024 digital health events, advocacy and media.
2. 🩺 Looking Ahead: CES 2025
The Digital Health Summit at CES is one of the fastest-growing health events, featuring a 2-day conference program, networking, and a bustling show floor. CES is the platform of choice to experience advances in AI, Age Tech, monitoring, sensors, and trends in health technology.
From exhibiting to hosting meetings, here are just a few of the opportunities available to showcase your brand:
Exhibit: Presence on the show floor presents an ideal platform to launch a product, have meaningful conversations, secure media coverage, and connect with innovators and investors.
Digital Health Lounge: The ideal setting to engage with senior decision makers, build brand awareness, and benefit from exhibiting with turnkey workstations.
Digital Health Mixer: Take advantage of the opportunity to showcase your company’s leadership and support for the digital health community.
👉 Interested in learning more? Contact us.
📣 Call for Speakers is Now Open:
Don’t miss this opportunity to discuss advancements in innovation in front of this global audience.
Submit your application by Friday, August 16.
🏆 Participate in the CES 2025 Innovation Awards Program:
The annual competition honoring outstanding design and engineering in consumer technology products is back and accepting product entries.
Don’t miss this unique opportunity to showcase your product and brand to the global CES audience. CTA members exhibiting at CES 2025 receive a discount on the entry fee — apply by Aug. 23.
This program is made possible by the judges who lend their expertise and time to review applications. Apply to be a judge.
3. 💡 Standards Spotlight
Two new standards have been added to CTA’s digital health portfolio!
CTA published its 30th digital health standard, CTA-2113 — “Best Practices and Recommendations for Telehealth Solutions.”
This standard offers a comprehensive framework for integrating telehealth solutions into the healthcare system, for various use cases such as acute care, post-acute care, chronic care, and telehealth visits.
Why it matters: This standard helps overcome the barriers and challenges of implementing and scaling telehealth solutions, such as technological, regulatory, and organizational issues.
We also recently published “Methodology of Measurements for Features in Sleep Tracking Consumer Technology Devices and Applications.”
Developed in partnership with National Sleep Foundation, this standard defines the methodology for measuring elemental parameters used in consumer technology devices and applications designed to evaluate sleep.
Get Involved: The Sleep Working Group recently launched a project on Guiding Principles on the Use of Artificial Intelligence in Sleep Quality. Reach out to help shape this important work.
Join the New Women’s Health Technologies Working Group:
We are excited to announce the launch of our new working group, R11 WG17, focused on women's health technologies.
This group will develop standards, recommended practices, and technical reports related to women’s health technology and advise other groups inside of R11 how best to ensure that women’s health factors are included in design.
👉 To get involved, reach out to Kerri Conn Haresign, Sr. Director, Technology & Standards.
4. 📈 The Latest Industry Forecast is Here
CTA projects U.S. consumer technology revenues to grow by 4.4% to $527 billion in 2025, after a third consecutive year of declining hardware revenues. The overall consumer tech industry is expected to grow by 1% to $505 billion in 2024, up from $500 billion in 2023.
Why It Matters: Prices for tech devices consistently track below core inflation, making them some of the most deflationary items in the U.S. consumer price index. This trend highlights the technology sector’s role in reducing costs and driving innovation, which benefits consumers and businesses alike.
Key Digital Health Insights:
Overall, the digital health hardware industry is projected to grow to $6.5 billion in shipment revenues in 2024, which is a 1.2% increase from 2023.
The industry is seeing deflationary implications across health tech devices with an average wholesale price decrease of 4%.
CTA expects double digit unit shipment growth for OTC hearing aids (15%) and connected monitoring devices (10%) from 2023 to 2024.
Consumer spending on health and fitness services are expected to reach over $1 billion for the first time ever, an increase of more than 17% from 2023.
Digital therapeutic services are expected to generate over $375 million, an increase of over 37% from last year. Fitness subscription services are expected to generate over $680 million, an increase of over 8% from last year.
👉 For more insights, access the report — complimentary for CTA members.
5. #ICYMI: Big CTA Announcements
📖 From CES to your bookshelf: Pre-Order “Pivot or Die”:
Gary Shapiro, CEO of CTA, shares his front-row insights on tech innovation and leadership in his new book, "Pivot or Die: How Leaders Thrive When Everything Changes."
Get ready to dive into strategies that will help you navigate a rapidly changing landscape. Don’t miss out on this essential guide for every leader and entrepreneur.
What they’re saying: "A must-read for every aspiring changemaker in the business world and beyond." - , SVP and Managing Director, Northwest Europe Market, HP Inc.
📣 Have you heard?
On August 28, we're unveiling refreshed logos for CES and CTA.
Why now? This change comes at a pivotal moment — CTA's 100th anniversary and a time of unprecedented momentum for CTA, CES, and you, the industry we support and represent. As we look ahead to the next century, we will continue to vigorously support and empower the tech industry as it tackles some of the world's greatest challenges.
6. 🤝Welcome New Members
Welcome new digital health companies: ABBY by GOGOTECH, Actuvi, SimpliFed , Soliddd Corp, Wearable Devices Ltd.
If your company isn't a CTA member, let us show you how we can help support you and your business goals. Feel free to contact me directly at [email protected]. I look forward to speaking with you!