Little trick to help you scale you eCom brand

This trick helped me 100 times to scale an online store without any doubt.

I'm 100% sure if you tested it, you're gonna succeed as well.

For those who don't know custom labels are additional pieces of information you can add to each product in your product feed.

They aren't standard attributes like price or category but are customizable fields that you can define based on your specific needs.

Think of them as tags that help you organize and manage your products more effectively.

Imagine you run an online clothing store. You have thousands of products, and inventory levels fluctuate daily.

Step 1:

Assign custom_label_0 as follows:

custom_label_0 = "high" for products with plenty of stock.

custom_label_0 = "low" for products running low on inventory.

Step 2:

Google Ads tracks clicks and conversions with these labels.

Step 3:

After a week, you notice that products labeled "low" have significantly lower conversion rates.

Step 4:

Based on this insight, you decide to:

- Exclude "Low" Inventory Products from your main campaigns to focus on products that are readily available.

- Create a Separate Campaign for clearance items or products with low stock, possibly with adjusted bids or different ad messaging.

- Optimize Budget Allocation: Allocate more budget to high-performing, high-inventory products to maximize ROI.

Those Are 3 Benefits of This Approach:

1.) Enhanced Reporting

Gain granular insights into how specific attributes affect performance.

2.) Informed Decision-Making

Make data-driven adjustments to your campaigns based on real-time data.

3.) Improved ROI

Focus your advertising budget on products that are more likely to convert, reducing wasted spend on low-performing items.

By dynamically updating custom labels and leveraging them for detailed reporting, you can gain valuable insights into how different product attributes impact your advertising performance.

This allows you to strategically adjust your campaigns, optimize your budget, and ultimately improve your overall ROI on Google Ads.