LION’ Monthly ROAR – April & May 2023
LION Digital - UK
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Hello Business Leader,
Welcome to our Monthly ROAR Newsletter - April & May joint edition. We’ve compiled all the news and updates from our Pride in one place in case you’ve been hiding in a Den!
In this edition, we introduce LION's Architecture Consulting product: expert assistance for creating an effective technical infrastructure for your website. Learn how our SEO and SEM teams helped to achieve outstanding results for our clients Fjällräven and The Nail Shop. Discover nextbuy - brand-to-brand referral network solution from our partner preezie. Explore the Shopify Plus benefits, and don't miss the opportunity to take your online store to the next level. Check the Google tips on how to make an eCommerce website mobile-friendly.
PRODUCT SPOTLIGHT
Looking for expert assistance in creating an effective technical infrastructure for your website? Consider LION' new Architecture Consulting product, which helps identify and select the best-fit eCommerce technology platforms and reliable partners for your business. With a focus on product and competitive environment analysis, the LION Digital team can help you to improve the customer experience at each stage of their journeys and increase your bottom line. Learn more about the product and schedule a consultation.
CLIENT SPOTLIGHT
13X ACHIEVED ROAS, 191% INCREASE IN PAID REVENUE AND 246% INCREASE IN PAID TRANSACTIONS
The Nail Shop, a provider of nail products and salon supplies, partnered with LION Digital to enhance their underperforming paid search channel. LION Digital's SEM team analysed the existing campaigns, identified areas for improvement, and developed a comprehensive SEM strategy, including targeted ad campaigns and A/B testing. The partnership resulted in significant growth in The Nail Shop's SEM channel performance.
82% INCREASE IN ORGANIC SESSIONS, 75% INCREASE IN ORGANIC REVENUE AND 63% INCREASE IN ORGANIC TRANSACTIONS
Outdoor clothing and equipment brand Fjällräven approached LION to increase revenue from the organic search channel. LION conducted a range of deep analyses, research and tech audits. The SEO team adjusted oversights and applied the best practices regarding on-site and external optimisation. As a result, LION achieved substantial growth in the organic keywords on which the website shows and overall SEO channel performance indicators.
5 STAR REVIEW
PARTNER SPOTLIGHT
eCommerce players are finding it increasingly difficult to break through the noise and entice new audiences using overly relied-upon platforms like Google, Facebook, and Instagram. As these channels become increasingly saturated, it's more challenging and expensive to acquire new customers and drive business growth through traditional digital advertising alone. To stay competitive in this fast-paced and ever-changing environment, brands need to explore new and innovative approaches to engage shoppers and convert them into loyal customers. By leveraging emerging solutions such as preezie's brand-to-brand referral network called nextbuy, eCommerce businesses can access a highly targeted and engaged audience of shoppers who are already in the buying mindset. This can provide a more effective and cost-efficient way for brands to develop new customer relationships and drive sales.
ARTICLE SPOTLIGHT
WHY SHOPIFY PLUS IS A GAME-CHANGER THE TOP 10 WAYS IT CAN GROW YOUR ECOMMERCE BUSINESS AND DRIVE MORE SALES
From scalability and flexibility to customisable checkout processes and advanced marketing features, Shopify Plus offers the tools and support you need to succeed. Explore the top 10 ways Shopify Plus can grow your business and drive more sales. Don't miss out on this opportunity to take your online store to the next level.
HOW TO MAKE YOUR ECOMMERCE WEBSITE MOBILE FRIENDLY (8 TIPS)
More than half of people surf the web on a mobile device, so optimising your website for mobile users is crucial to ensure your eCommerce business thrives. In this episode of eCommerce Essentials, Alan Kent, a Developer Advocate at Google, shares eight tips and strategies to make your eCommerce website mobile-friendly. Make sure you seize this chance to tap into the potential of mobile commerce for your online store.
We hope you enjoyed this edition of ROAR.
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