This LinkedIn template got 900+ reactions. Use it to grow your audience.

Welcome to the Content Strategy Reeder, where ambitious creators learn to use content to grow their brand, pipeline, and income.

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I've been DEEP into LinkedIn content strategy for the past three weeks.

Once I set my 2023 goals, I started working on the "system" — how all the moving pieces work together, production processes, and new tactics.

The Reeder now has four income streams and LinkedIn fuels each of them, so post strategy and creation is incredibly important. It also means it's gotten more complex.

This year is extra interesting because I recently realized that two things have changed:

• My audience has expanded into new "personas"
• The LinkedIn playing field has shifted dramatically

So I've been doing a lot of experimenting with new topics, formats, and "depth" of expertise that post there to find my new content-market fit.

Can I be real with you? A couple posts flopped. It happens. But instead of getting mad, I got curious. I started studying why they failed to get engagement compared to other.

Then I took those insights and didn't really write a post, so much as "assembled" it using different writing techniques. And it worked! The post took off.

I'm stoked because my testing worked, and now I have something I can replicate over and over. And guess what? I want you to be able to replicate it too.

So for today's episode, you'll see the post, a full breakdown with my notes on why it worked, then a template that you can swipe and use for your LinkedIn content.

Ready? Let's ride 🌊

Here's the original post:

Here's the full breakdown:

Steal this template

There are a few sayings I repeat, much like your mom reminding you to "put on a coat!" as you step outside into the winter air.

Mine's less shouty (but equally helpful):

If you do anything more than twice, make a template.

I wanted you to see the full break down above first because the template is just that, a template. It's a starting point to make creation easier. You'll have to do a lil' thinking to fill it in, but it's a proven framework you can rely on.

[Intro with industry observation]

[Set up conflict]

-[Example 1]

-[Example 2]

-[Example 3]

[Segue to outcomes from conflict]

-[Example 1]

-[Example 2]

-[Example 3]

[What you should NOT do, aligning to initial commentary]

[What you should do, aligning to your POV]

[Recap idea from intro]

Alriiiiiighty then, that's a wrap for today. Use this template and my post for inspiration and give it a shot this week.

Don't overthink it, and don't aim for perfect. Just think, write, and publish.

Oh, and send me your post so I can punch the Like button like it owes me money.

See you letter,

Devin

PS: If you want these kinds of tips and strategy breakdowns in your inbox every Saturday morning, you can subscribe here.