LinkedIn TBM vs. Substack TBM?

A quick note to clear up some confusion between my LinkedIn newsletter (this newsletter), and my Substack newsletter.

tl;dr

• I very rarely update this newsletter

• I update the other newsletter weekly and have done so for years

I started the LinkedIn newsletter because I was frustrated that LinkedIn downranks posts with external links. I was sad that the posts I shared with links to the Substack newsletter got almost no views.

I think this was also around the time when I stopped using "X" (I didn't get a blue check, so my views also plummeted), so I was freaking out a little about all the time I spent writing and sharing content, and being at the will/whim of the platforms for who sees what. I figured "more is better."

My strategy has been occasionally re-posting something from the Substack newsletter archive. You'll note I include some text about where to find the original article. But I realize there is still some confusion.

Please consider signing up for the Substack newsletter if you want regular content.

Thanks

John