LinkedIn Ads - Primer # 1

1. Ad formats 

LinkedIn offers four types of ads for B2B social media campaigns. The type of ad format you select can impact both the average LinkedIn budget you'll need for success as well as the engagement rate.

• Sponsored Content: These ads appear in users’ news feeds like an organic photo, carousel, event, or video. 
• Sponsored Messaging: A message ad appears in users’ inboxes like a normal InMail. They can also include an optional conversation element like a chatbot. 
• Text Ads: This type of ad appears along the right-hand side of a user’s screen and appears as a short text snippet.
• Dynamic Ads: A variant of text ads, dynamic ads incorporate the targeted user’s profile photo or name to add personalization.

Each LinkedIn ad will also have an objective. The objective aligns with a stage in the typical digital marketing funnel:

• Brand awareness: increase conversations around your brand and connect with new audiences
• Consideration: warm up your audience segments after increasing awareness and exposure
• Conversion: drive warm audiences to convert into qualified leads, job applicants, or customers

To know more about LinkedIn Ads or need assistance / Support in running an AD for your organization, please feel free to reach out to ppcbox - ankit@ppcbox.in