Leading world marketplaces: where to sell products?

One of the most effective digital advertising channels is the online marketplace, which has millions of vendors. Since the emergence of Amazon, eBay, Etsy, and other marketplaces, firms have been rushing to succeed and compete in this fierce market. For any marketing strategy to be successful, locating the best marketplaces is crucial. Selling goods on these internet marketplaces has unquestionably many benefits for the seller. The major online marketplaces are listed below to aid you in your search and to help you choose which one is best for you based on the opinions of professionals.

What is the marketplace?

A marketplace, sometimes known as a marketplace, is where people frequently congregate to buy and sell food, animals, and other items. While some markets are open every day and are referred to as permanent markets, others are thought to be periodic markets because they only take place once a week or on infrequent days like festival days. A market's shape is determined by the locality's demographics, culture, environment, and geographic features. The phrase "market" refers to various trading venues, including market squares, market halls, and food halls. Therefore, markets can be found both inside and outside, as well as online, in the present era.

What are the benefits of marketplaces?

The following are some potential advantages:

• Compared to traditional sales channels, the platform offers lower marketing costs, giving you an additional avenue to market & sell your products.
• It opens up new possibilities for international trade; sporting products, apparel, pets, and household items have all seen growth in internet markets.
• They are well-liked by clients and provide a practical means of comparing prices and goods from a single source.
• Being a part of a reputable online marketplace establishes a degree of trust between you and the customer. Honest reviews of your goods and services may inspire new customers to purchase. 
• These marketplaces also present chances to forge new business relationships with suppliers and traders, either within your supply chain or even across supply chains.
• They offer more transparency because availability, prices, and inventory levels are visible in an open setting.
• It makes it possible to operate around the clock, eliminating time limits and issues caused by different foreign trading hours.

What are the demerits of marketplaces?

The following are the demerits of marketplaces:

• The markets bring your rivals closer to you. Before making a final purchase, visitors can browse the products on these websites from various suppliers.
• Users frequently are unaware of the company they purchase a product from because they have faith in the market. They are merely seeking a product with the features and pricing that suit their needs, which hurts the reputation of the eCommerce brand and reduces traffic to their online store.
• These platforms constrain your sales strategies to what the guidelines permit. When using text and images to advertise your goods, you must adhere to a set of rules. You must also adhere to the rules and regulations relevant to all merchants. It involves managing sales commissions, which may be large and lower your profit margin.

What are the risks of marketplaces?

Here are the following risks of a marketplace:

• Low-profit margins are one of the main factors influencing a retailer's success in the market. A marketplace website online charges its vendors. Any variety of monthly sales fees, item-by-item fees, shipping fees, promotion fees, and closing fees are possible. All of this is included in the price of operating a business on an established selling platform.
• Online marketplaces provide you with a reputable platform on which to sell. You don't have to stress about setup, branding, or maintenance. Sellers only need to follow the website's selling guidelines.
• Marketplace vendors must accept that they have little influence over their brand's reputation. You won't have many opportunities to distinguish your stuff as being your own.
• Most markets provide for the sale of their goods. Therefore, the platform itself is one of your leading rivals. It is a formidable rival to deal with. They have access to information and resources that you do not.

Top marketplaces Where can one sell their products?

You may come across a list with descriptions of the best online markets on various continents in this area. Think about using the following markets if you want to increase your sales globally.

South America 

1. Mercado Libre

The Argentine firm Mercado Libre, Incorporation, which has its headquarters in Montevideo, Uruguay and was founded in the United States, runs online marketplaces for e-commerce and online auctions. The ease of setting up an online business with MercadoShops is one of its perks. Log into the platform, and your company will be activated and ready for consumers with only one click. By the number of visitors in 2016, Mercado Libre had 174.2 million users in Latin America, making it the region's most well-known e-commerce platform. Mercado Libre announced a significant investment of $1.8 billion in its Brazilian operations in March 2021.

2. Amazon

Amazon.com, Incorporation., also known as Amazon, is an American cloud computing and online retailer. On July 5, 1994, Jeff Bezos established it. Based in Seattle, Washington, by both total revenue and market capitalization, it is the biggest Internet-based retailer in the entire globe. There are several benefits such as discounts, a wide range of products can be sold, products are well organised, and improvement through reviews and comments. With close to 470 billion dollars in net sales in 2021, Amazon will continue to be the top e-retailer in the US. The most popular e-commerce site is Amazon, which receives more than 2.44 billion visits on average each month.

3. Americanas

americanas s.a. presently employs a market-based business strategy. a system that facilitates trade between buyers and sellers. There are currently about 90,000 active merchants on Americanas Marketplace in Brazil. Around 16 million customers use the company's services on a monthly active basis, and from 2020 to 2021, the group's sales increased by more than 200%.

North America

1. Amazon

2. eBay

A multi-national American e-commerce company with its main office in San Jose, California, eBay Incorporation allows both consumer-to-consumer and business-to-business transactions on its website.It is commonly used and preferred by the customer, creates trustworthiness among the buyers, prices are fixed, and you can align up to 150 products on the site for free. As of 2019, eBay has operations in about 32 countries and is a multibillion dollar enterprise. It also has some limitations that there is significant competition, no email marketing, chargeable fees and limited branding. The primary risk involved is a Lockout Due to Feedback or Chargebacks, the poor performance of the shipper and the eBay sanctions is non-transparent.

3. Etsy

An American online retailer called Etsy, Incorporation specialises in vintage or handcrafted goods and craft materials. These products come under various categories, including jewellery, bags, apparel, home furnishings and décor, toys, and art materials and tools. The website keeps the open craft fair tradition by offering vendors personal portals where they can list their wares for a cost of US $0.20 per item. In addition to a newly listed fee of 20 cents per item, Etsy sellers pay a fee of 6.5% of the original sale value for each completed transaction. In 2021, Etsy made over $717 million, a 16.2% increase from the previous year.

4. Best Buy

Best Buy is a global retailer of appliances, home office supplies, entertainment software, consumer electronics, and other goods and services. Under a number of different brand names that includes Best Buy, Geek Squad, Future Shop, Pacific Sales and Magnolia Audio Video, it runs retail locations, call centres, and online retail operations. The company had a total of 1,355 locations as of May 5, 2018, including 215 stores abroad and 1,140 stores in the US, in addition to bestbuy.com. During the 2017 holiday shopping season, the company's U.S. online sales reached a record-breaking $2.8 billion. Domestic online sales at Best Buy reached $1 billion for the seventh consecutive quarter. In the fiscal year 2021, Best Buy's domestic sales totalled $43.3 billion.

5. Bonanza 

An online marketplace Bonanza enables users to sell anything they want, from electronics to vintage. Bonanza focuses on one-of-a-kind things. Although almost any product is offered on the website, the company asserts that they have things that are comparable to those that might be seen at a street fair. Today, the market has over 20 million products and draws in over 40,000 vendors. According to Bonanza's statistics, they receive over 5 million visitors per month or more than 150,000 visits per day. Although a majority of its customers are from the US, 25% of traffic is international. Presently, Bonanza sellers come from more than 200 different nations.

6. Walmart

In 2016, Walmart began welcoming online independent vendors, who may advertise products at no charge. Walmart sold 50 million first- and third-party products in 2017, and it is steadily expanding its vendor base. Currently, Walmart is largely adding American-based businesses and foreign vendors who operate and process orders from the United States. Walmart doesn't say how much of its U.S. e-commerce business originates from the marketplace, but it made $11.5 billion in revenue there in 2017 and is projected to grow to around $16 billion this year. Since last year, there are now about 75 million more things available online.

Asia

1. Alibaba

It is the China’s largest online retailer and, by some standards, the entire world is called Alibaba Group. Hundreds of millions of people utilise its three main websites, Tmall, Taobao, and Alibaba.com, which is also home to huge number of retailers and enterprises. More transactions are handled by Alibaba than by any other e-commerce company. The most well-known online shopping site in the world's fastest-growing e-commerce sector is Alibaba. After raising $25 billion from its U.S. IPO, Alibaba rose to become one of the most valuable tech companies in the world. Along with being among the most valuable state-owned enterprises in the nation, it is also one of the most valuable Chinese public companies.

2. Shopee

A multinational technology company based in Singapore, Shopee Pte. Limited. focuses on e-commerce. The business began operations in Singapore in 2015 before branching out internationally. With 343 million monthly visits as of 2021, Shopee is the biggest e-commerce platform in Southeast Asia. In 2021, Shoppe's aggregate GMV across all markets is anticipated to exceed 60 billion USD, a startling 80% increase from the previous year.

3. Lazada

One of the significant e-commerce operators in Southeast Asia and a global enterprise, Lazada Group, has over 10,000 third-party retailers. In 2021, Lazada's GMV would be close to 40 billion USD. Lazada began doing business in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in 2012. The platform boasts 3,000 businesses and more than 155,000 local and international companies that cater to the region's 560 million consumers. Lazada has a huge selection of goods with over 300 million SKUs.

4. Bukalapak

Another indigenous unicorn, Bukalapak, ranks third in Indonesia behind Shopee and Lazada. Three college buddies who founded the website a decade ago gained early success in 2010 by capitalising on the popularity of foldable bicycles. Bukalapak's marketplace model is slightly different from that of Tokopedia. The platform facilitates online-to-offline commerce through partnerships with several small brick-and-mortar businesses. A significant year for Bukalapak was 2021. They saw fast growth in 2020 and conducted their largest-ever Indonesian IPO in August 2021, raising 1.5 billion USD.

Europe

1. ASOS

One of the biggest fashion stores in the world that only sells online, ASOS.com has websites in the UK and Europe. The company caters to young sellers and created its own marketplace after observing the expanding trend of marketplaces and selling hand-picked boutique fashion and emerging designers clothing. Over 80,000 products are sold on Asos, and 2,500 to 7,000 new ones are added weekly. It ships from fulfilment centres in the UK to more than 140 nations. Asos.com became the top online clothing retailer in the UK in 2017 with sales of approximately £2 billion annually. They also released their mobile app, which has received 10 million downloads since March 2018.

2. Cdiscount

With about 8.6 million active clients and 19 million unique visits each month, Cdiscount is a French marketplace. With yearly sales of more than €1 billion, it offers products in 40 distinct categories. The beginning of Cdiscount's global expansion began in 2018 when it began shipping some items to Belgium, Germany, Italy, and Spain. The 15 percent yearly growth in net sales at Cdiscount is the cause of its expanding global presence. Customers of Cdiscount placed 5.8 million orders totaling 11 million goods during the second quarter of 2018. The Cdiscount marketplace currently has 10,000 connected sellers.

3. Emag

The biggest online store in Romania is called eMAG, and it receives more than 500,000 unique visitors per day. Sellers have access to over 1600 categories in which to list their goods. More than 1.4 million products are presently available on the platform, which supports 3,500 vendors and brings in more than €100 million in revenue for marketplace partners. The categories of car accessories, home & deco, kids & toys, fashion, and sports generate the most revenue.

4. Zalando

German online retailer Zalando has grown to include several European markets. It is particularly well-known in Germany, where adult consumers recognise the brand 95% of the time. However, it has been expanding internationally in recent years and inaugurated new fulfilment centres in Belgium and Sweden in the year 2017. According to the most recent statistics, they have around 20 million active customers and around 7.4% market share of the $42 billion Western European fashion sector. Zalando distributes more than 250,000 products from 2,000 merchant brands to its more than 22 million users.

Russia

1. Wildberries

Tatyana Bakalchuk founded Wildberries, the largest online shop in Russia, in 2004. They provide services in 15 other nations in addition to Russia. With sales revenues approaching $1.8 billion in 2018, up 74% from the previous year, Wildberries.ru continued to hold the top spot (since 2016). According to SimilarWeb, the website also leads the world in terms of traffic, surpassing competitors like ASOS, H&M, Zara, Next, and Uniqlo. Wildberries' value was recently assessed by Forbes Russia to be $1.2 billion.

2. OZON

One of the first online retailers in Russia, OZON.ru is alternatively referred to as "the Amazon of Russia." By 2019, Ozon, which started as an online bookstore in 1998, was one of the three largest online retail platforms in the nation. It is frequently used and chosen by customers, cultivates buyer confidence, has set prices, and allows you to put products on the website for free. Ozon intends to conduct an IPO in the US that might place a $3–5 billion valuation on the business. Ozon went public on the Nasdaq in November 2020 in an IPO that valued the business at $6.2 billion.

3. Avito

A Russian classifieds website called Avito has sections for employment, real estate, personnel, automobiles for sale, and services in addition to ordinary things for sale. The largest classifieds website in the world and the most popular in Russia is Avito. It received more than 10.3 million daily unique visitors in January 2019. The daily average number of new advertising posted by Avito members is around 500,000, and there are currently about 60 million active listings altogether. The service was ranked third among the most costly enterprises in the Runet from 2015 to 2019, according to a Russian Forbes estimate of $4.9 billion.

4. Lamoda

Lamoda Group has over 18 million unique visitors per month, 4,000 foreign and domestic brands, and products in the fashion, footwear, accessories, cosmetics, and perfumery sectors. Lamoda has its own courier service, lamoda Express, offers next-day delivery to more than 85% of our clients in Russia, Ukraine, Belorussia, and Kazakhstan. Lamoda is essentially a fashion brand, an IT solutions provider, and a logistics manager all rolled into one.

Australia

1. The Iconic

Australian online fashion & sports shop THE ICONIC , stylised as THE ICONIC, has its headquarters in Sydney. The business was founded in 2011 and is one of Australia's top destinations for fashion, sports, beauty, kidswear, and home goods. It is along with over 1500 more brands and 165,000 different products. Nike, Levi's, Calvin Klein, Adidas, MAC, Estee Lauder, and other global brands are available. They have 60,000 goods for men and women from over 1000 companies in store, and more than 12 million people visit their website each month.

2. eCRATER

In addition to being an online marketplace, eCRATER is an open-source store builder. You can set up a free online store in a matter of minutes if you are a seller. You may browse and search through millions of products if you're a consumer. A meagre 3% commission on the total order amount is charged by eCrater.

3. Woolworths

Woolworths is your best option if you're looking for a great deal on groceries. has more than 200 locations across the country and free home delivery service offered in some places. Whether you require food or home things, it is simple to purchase there due to its accessible location. Woolworths Supermarkets has also developed Wpay, a payment solution that offers complete service to businesses. With e-commerce net sales of US$3,874 million in 2021 created in Australia, Woolworths.com.au is in the lead for the Australian e-commerce market, followed by Coles.com.au with US$2,211 million.

4. Big W

BIG W, is an Australian network of cheap department stores that was established in 1964 in a rural area of New South Wales. The business, a division of the Woolworths Group, employed about 22,000 people primarily in Australia and as of 2019 operated 176 outlets. Clothing, beauty products, garden supplies, pet supplies, books, DVDs, CDs, some furniture pieces, snack foods, and minor electrical home equipment are all available at BIG W.

Conclusion 

It's not enough to pick the most significant marketplaces to offer your goods in. It is necessary to perform in-depth research on the market, rivals, and product niche to overcome the competition in the market. Due to the significant amount of organic traffic that online marketplaces receive, creating a strategy to help products draw in more customers is essential.

For retailers selling on web stores or marketplaces, embracing integration technology can make starting and running a new sales channel easier. You can attain centralised management by utilising multichannel selling solutions, which aid in synchronising data among marketplaces and web shops and make the process of releasing new listings and handling orders from various sales channels simpler. 

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