Launch Your New Program with a Free Challenge
Coach Cheryl Thacker PCC, BCC, Coach Trainer, ICF Mentor Coach, Business Coach
Helping businesses and individuals grow through coaching certification programs 🎓 and personalized business coaching 💼 | Supporting leaders, teams, and aspiring entrepreneurs to achieve success and impact 🚀
Launching a new program can feel intimidating—so much to plan, so many moving parts. But one of the most effective ways to create excitement and engagement around your launch is with a free challenge. Free challenges are powerful because they allow you to provide value upfront, build trust with your audience, and create genuine connections with potential clients before you even make your offer.
So, let’s dive into how a free challenge can take your launch from “meh” to “amazing”!
1. Why a Free Challenge Works for Launching
When you offer a free challenge, you’re giving your audience a taste of the transformation they’ll experience when they work with you. You’ll provide them with a wealth of knowledge and value in this free challenge, which will leave them wanting more. Then, they will likely think about working with you to get the “more” that they desire.
A challenge allows you to:
· Build Momentum: Challenges typically last 3-5 days, giving participants a taste of success and a reason to stay engaged each day.
· Increase Engagement: Through daily prompts, videos, or assignments, you’ll keep your audience actively participating, which is key for conversions.
· Create a Sense of Community: Participants feel connected when they’re working toward a shared goal, especially when there’s a supportive group cheering them on.
2. Designing a Challenge That Leads to Sales
A successful challenge starts with the end in mind. Think about the transformation or solution your paid program offers, then work backward to design a challenge that addresses an essential part of that journey. Here are some steps to keep in mind:
· Choose a Specific Theme: Pick a theme that ties directly into your paid program. For instance, if you’re launching a business coaching program, a theme like “5 Days to Finding Your Ideal Clients” gives people a taste of your expertise.
· Create Daily, Actionable Steps: Each day of the challenge should have a simple but powerful action step. These mini-wins build confidence and keep participants engaged.
· Add a Personal Touch: Going live, engaging in the comments, or hosting a Q&A adds a personal element, making people feel connected to you as a coach.
3. Closing with Confidence: Converting Participants into Clients
As your challenge wraps up, this is the perfect time to invite participants to take the next step. They’ve experienced your style, seen results, and are now primed for your offer. Here’s how to transition to your paid program smoothly:
· Recap the Wins: Remind participants of the progress they’ve made over the challenge and how they’re set up for even bigger transformations.
· Introduce Your Offer: Let them know that your [Program Name] takes everything you’ve covered to the next level and is designed for those ready to make lasting changes.
· Create Urgency: Offer a limited-time discount, bonus, or special perk for those who join directly from the challenge.
Launching with a free challenge helps you to build a community, create engagement, and set the stage for conversions. If you’re ready to experience the power of a free challenge launch, why not plan your own and see the impact firsthand? Are you interested in something to help you create your free challenge? I have a special FREE gift for you! Check out my Create a Successful & Engaging Client Challenge Course with the link below - and start planning your challenge today!
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