Know Your Trend- Beetlejuice Beetlejuice
“Beetlejuice Beetlejuice”, the long-awaited sequel to the iconic 80s film, has become Halloween 2024's defining pop culture phenomenon. Captivating audiences across all regions and platforms, it’s ranked as the 10th highest-grossing film of the year and a key source of inspiration for our boo basket of trends.
What’s Happening?
As a consumer of social media, it will have been hard to miss (or even stop yourself participating in) the “Beetlejuice Beetlejuice” craze. The film sparked a whole host of trends and creative initiatives, appealing not only to original fans of the film but also to a whole new generation.
The “Tim Burton” Aesthetic
“Beetlejuice Beetlejuice” links to a wider Burton-esque aesthetic inspired by other comedy horror films of today and yesteryear. Pinterest noticed a +130% increase in searches for Beetlejuice costumes on their Halloween 2024 Report, and even older films like “Corpse Bride” are still seeing costume tutorials posted almost two decades since their initial release.
Embracing Your True Self
The Beetlejuice makeup trend, where participants use the creases in their lips to create a striped lipstick pattern, took an amusing turn when some creatives failed at the trend thanks to their lip filler (this even encouraged a host of anti-botox makeup trends where people created patterns using their facial creases).
Igniting Inspiration
Beetlejuice’s influence extends to more than fashion and beauty, as seen in content where content creators used the cartoonishly green and purple colors in their baking and gave nods to Tim Burton by creating their own short films. YouTube even released an effect for Shorts where creators can add in their own makeup looks, outfits, comedy skits, and more.
Why Does This Matter?
“Beetlejuice Beetlejuice” will undoubtedly be remembered, largely due to the extensive engagement of users on social media. This engagement profoundly shaped the film's marketing strategy, while emphasizing the values of creativity, self-acceptance, and nostalgia that carried through from the OG film to today’s spooktastic sequel!