June Issue
Brian Walker
FACD, FAIM , Chairman & Founder @ Retail Doctor Group | Insights / Strategy Advisory,Operations - Transforming retail, We build market leading double digit growth retail channels.
Retail Doctor Group's Consumer & Retailer Sentiment Q1 2022 Revealed:
- 2 out of 3 Gen Z and Millennials are interested in subscriptions but the reasoning WHY differs greatly depending on their personalities and emotional needs.
- 86% of 25-34 year olds now use social media to interact with retailers, but the platforms and content they want to see differs greatly depending on their personalities and emotional needs.
Different consumer segments have different needs and influences.
Retailers need to understand how to personalise their interactions with customers at every stage of their journey pre and post-purchase. Talk to us to learn how Limbic Insights™ Personality Profiling can help you get a better view of what the shopping journey looks like for different segments.
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Register Now | State of the Nation 20: Consumer and Retailer Sentiment
How are consumers feeling about the year ahead? How will this affect their behaviour with retailers?
Join us on Wednesday 13th July at 8am at Kirribilli Club with new guest speaker Adrian Lemme, Director, Retail and Gaming Research at Citi and Retail Doctor Group's CEO Brian Walker and COO Anastasia Lloyd-Wallis for the 20th State of the Nation CEO breakfast. We will delve into the latest insights from RDG proprietary research into Consumer and Retailer Sentiments. This research will look at the gap between consumer behaviour and retailer strategy and give actionable tactics for retailers to exceed consumer expectations, improve performance whilst harnessing a competitive edge for the new financial year.
Register Your Interest for the Face-to-Face Event Here
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Download | 2022 Consumer Trends Whitepaper
At RDG Insights, we have been gathering information on consumer behaviours from retailers and brands with the use of consumer neuroscience. The combination of "what" consumers do and "why" they do it helps us predict what we expect to see. More importantly, we will be able to tell what retailers and brands can do to be on the front door to deliver what their customers need on a functional and emotional level. Download our 2022 Consumer Trends Whitepaper to discover what steps to implement to close the gaps between consumers and retailers, and achieve best practice.
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How to Build Brand Advocates
Insights
Given 85% of consumer decision making is subconscious, understanding your customer's personalities and subconscious drivers is paramount. Learn more about RDG's multi-science approach combining neuroscientific findings and psychology: Limbic Insights™. READ MORE!
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Demographics is Dead - Here Comes Personality Profiling!
Insights
What is a Limbic System and how can you use it to further understand your customers? And why is traditional demographics not enough? READ MORE HERE!
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Why Retail Leopards Need To Fast Change Their Spots
Strategy
The topic of change is one that affects all of us in retail but why the need to change and have all retailers really embraced the concept of "change"? READ MORE
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Gearing up for a successful 2022 and beyond
Strategy
Are you witnessing the industry's disintermediation? How will you grow your stakeholders' value?
The Future Industry Roadmap Program can both strengthen your current market position and provide strategic directions for the future.
BOOK A 15-MINUTE CALL WITH BRIAN WALKER TO ENQUIRE ABOUT THE PROGRAM
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How Effective Are Your Salespeople?
Deployment
8.5 out of every 10 people who walk through your doors leave empty handed. So what would it take to increase the ‘fitness’ of our salespeople so they have the skills and motivation necessary to convert more shoppers into buyers? Learn more fitness tips for effective people. READ MORE HERE!
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Are You Fit Enough For The New Retail Race?
Deployment
Are you faster and fitter than your competitors? Why should shoppers shop you? With the new scenario comes many opportunities for the astute and fit retailer who embraces change and runs an efficient offer matched to the customer needs, and does it better than their competitor. READ MORE HERE!
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Podcasts
State of the Nation 19 - The Future For Franchising
Our SON19 webinar is now available as a podcast and video. Featuring guest speakers Jake Bromwich, Managing Director and CEO of RAMS, Richard Thame, CEO of Couriers Please and Anthony Grice, CEO of Clark Rubber, listen to their key business insights as they explore this contemporary topic.
LISTEN NOW ON: SPOTIFY, ITUNES, ANDROID, RDG WEBSITE
Inspiring Retail Leaders Finalists - A Conversation with Damian Walton
This new podcast series features insightful conversations between our CEO, Brian Walker and Inspiring Retail Leader Finalists from the Australian Retail Innovators 2022. In this second episode, we welcome Damian Walton from Florsheim.
LISTEN NOW ON: SPOTIFY, ITUNES, ANDROID, RDG WEBSITE
The Future of Consumers - Understanding Customer Loyalty
For the second episode, RDG COO and Head of Insights Anastasia Lloyd-Wallis invites Lesley Knight and Joanna Robinson from Chatime Group to discuss how to build customer advocates and effectively go beyond the transaction as well as consumer trends for the near future.
LISTEN NOW ON: SPOTIFY, ITUNES, ANDROID, RDG WEBSITE
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Latest Retail News and Media Commentary
CEO Brian Walker Discusses Amazon Prime Day Sale on 7NEWS
COO Anastasia Lloyd-Wallis Provides Commentary on Loyalty Schemes
And don't forget to join our staff on LinkedIn in these insightful discussions (Click images to see posts)
Finally, subscribe to our YouTube Channel for updated retail content with exciting events and offers coming up!
