January Newsletter
Happy New Year and welcome to the first Cision Highlights newsletter of 2024. As the calendar flips we're bringing you a few articles and downloads we hope will help positively shape your PR and comms plans for the next 12 months. From advice on AI to planning out key dates and keeping track of journalist job changes, we've got them all covered.
And if you'd like more content like this from Cision, head to our resources page to keep updated on our latest whitepapers, reports and articles.
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach.
Use this tip sheet to calibrate your approach to communicating with journalists - and putting the “relation” aspect of public relations at the centre of your strategy.
The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word matters, staying ahead requires more than just good intentions.
So, as we enter 2024, let's make a few New Year's resolutions that aren't destined for abandonment. These are the commitments that will not only endure, but also elevate your initiatives throughout the year.
With the UK media moving so quickly, it’s not always possible to keep track of journalists and where they work. This is where our Media Moves newsletter can help. Arriving in inboxes four times a week, you’ll find the latest news on editorial staff changes across an array of national and regional media, as well as media industry and PR events.
The Media Moves newsletters are researched and written by Cision's media research team, who make thousands of media updates to the Cision influencer database each day.
Given the speed with which AI has moved over the last 12 months, what does it have in store for PR teams in 2024?
During our recent webinar, experts from across both PR and technology came together to discuss this very question. Antony Cousins, Cision’s Executive Director of AI Strategy; Allison Spray, Global Head of Intel+Tech Innovation at Hill & Knowlton; and Andrew Bruce Smith, Managing Director at Escherman and Chair of CIPR’s AI in PR panel, shared their thoughts on the AI trends they expect to see emerge in the next year.
Our 2024 PR and Communications Content Planning Calendar is designed to guide you through creating your annual content strategy and comms plan.
This calendar will help you identify key dates, bank holidays, and industry events to inspire and inform campaigns, key messaging, and other relevant content that will resonate with the right audiences at the right times. The monthly tips will also help you refine your content creation, distribution, and promotion strategy throughout the year.
Do you want to learn more about how Cision can help your brand's comms strategy? Reach out to us today to arrange a meeting.