- Parmesan Cheese Sponsor | Even though she just won silver in women's gymnastics, this athlete is making waves on the internet for an entirely different reason. People are raving about Italian gymnast Georgia Villa's sponsorship with Parmigiano Reggiano Cheese, saying that it's a dream to be sponsored by cheese. Although the partnership was announced back in April 2021 (it's not clear if she's still in partnership with them), photos of her posing on top of giant cheese wheels in a leotard have resurfaced after her Olympic win and are gaining a lot of positive sentiment. People are saying things like, 'I love everything about this!!!' or 'Finally, a sponsorship I can fully get behind.'
- Chocolate Muffins Obsession | The food in the Olympic Village might not be everyone’s favorite, but there is one item on the menu that has the internet wanting their own chocolatey bite. Three-time Olympian Henrik Christiansen from Norway has blown up on TikTok for his chocolate muffin content at the games. It started with a simple food review but ended with a full-on chocolate muffin obsession.
- SMMs unmasking themselves | Social media managers are flexing the brands they manage by sharing a screenshot of the “switch profile” screen on TikTok, revealing the brand accounts they are logged into. One post from the SMM behind the Mr. Clean TikTok account gathered a lot of attention and prompted other brand accounts to join in the comments. This trend is paired with the song “Double Life” from “Despicable Me 4,” which has become popular for a variety of trends since its release. The lyrics of “living a double life” have inspired users to reveal their alter egos or secret interests.
- Ballerina Farm | Hannah Neeleman of Ballerina Farm has been making headlines since a profile in The Times painted her as the ‘Queen of the Tradwives.’ Her Instagram channel, which has over 9 million followers, depicts her “simple farm life” but contrasts with luxuries like a $30k stove. Critics argue that the life she portrays sets unrealistic expectations for a mother and glosses over her privileged background. Despite the drama, Hannah remains committed to sharing her version of farm life, focusing on her faith and family.
- Threads is adding trending topic features and real-time engagement options while avoiding divisive political content to maintain a positive atmosphere.
- Threads has reached 200 million monthly active users and is experiencing accelerated growth, adding 25 million users in the past month.
- TikTok has launched a new App Center for business users, featuring tools from third-party developers to help small brands maximize their performance on the platform.
- A study by National Research Group suggests that Snapchat is emerging as a leading social shopping platform in the U.S. The research explored user engagement with content in apparel, beauty, specialty, and home goods categories.
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