Inspire Your Audience: Episode #316 The Cutting Edge Japan Business Show

Inspire Your Audience: Episode #316 (Audio here:https://bit.ly/4eCGnIG) (Video here:https://bit.ly/3Xzn8K4) The Cutting Edge Japan Business Show

At the start of our class on High Impact Presentations, we ask the participants to think about what type of impression they would like to have linger with their audience, after their presentation has been completed. How about you? When people are filing out of the venue, what things would you like to hear about your presentation, if you were able to eavesdrop on their conversation? Being clear is always a favourite and another high ranking popular desire is to be more inspiring.

Now “inspiring” can be defined in many ways, but for the purposes of giving presentations, we can think of it as lifting people up, getting them to take action, to challenge new things, to push themselves harder than before. Actually that is a pretty tall order in a forty minute talk. Unless we are a professional motivational speaker, the majority of our talks will probably be focused on dispensing information and offering advice on how to solve business problems.

What would a business audience find inspiring? It could be a tale of daring do, where great adversity had been overcome through the human will. Conquering dangerous elements of nature, one’s circumstances or fellow man, often come up in this regard. The problem is business people’s activities usually are far removed from conquering the poles, vertiginous mountain ascents or vast ocean crossing exploits. These are very specialist pursuits, which are out of our purview.

The arc of the story of rags to riches is a popular trope. This works in business, because we are looking for hope in the face of tough odds. When we hear that others made it despite all the trials and tribulations, we take it that maybe we can do it too. It can be a personal story or it can the saga of a firm or a division and its imminent elimination, coming from back from the cusp of destruction to rise again and prosper. We are magnets to lessons on survival. We prefer to learn through the near death experience and ultimate triumph of others, than try it on ourselves.

You might be thinking your life is rather dull, your industry absolutely dull and your firm perpetually dull. How could you liven up a talk with stories than were inspiring to others? Maybe you can’t. Perhaps you have to draw lessons from other industries or personalities and weave these into the point you are making in your talk.

I like to read biographies and autobiographies for this reason. I enjoy interviews with outstanding people, telling how they climbed the greasy pole and got to the top. Strangely, obituaries are also a good source for this type of information. They are usually brief summaries of a person’s life. They often contain snippets of great hardship or success and frequently both. Don’t just skim over these heroic tales, instead collect these rich stories. These can be your go to files for greatness, when you want to introduce an idea that needs some evidence.

There may be legendary figures in your industry or your firm. These are stories you can retell for effect, to drive home the insights you want illuminate. Okay it wasn’t you, but the audience doesn’t care that much. They like to learn and they love hearing about disasters, so the train wreck doesn’t have to be your personal catastrophe.

Usually the founders of your firm went through tough times. There are bound to be tales in there you can use. Or you can draw on recent recessions, the Lehman Shock, the 2011 triple whammy of earthquake, tsunami, and nuclear power plant meltdown, the pandemic, to find episodes where all looked grim, but a legendary team battled on and survived, while many businesses around them disappeared.

You may have some personal experiences that are also relevant. This can be quite hard, because you are sharing something quite personal with the world. As an introvert, it took me a long time before I was comfortable to talk about my own experiences. When I did though, the impact on the audience was immediate. I could sense the feeling of closeness with strangers, as they listened to my tales of error, overreach, miscalculation etc. I still have trouble with this, so I do prefer the woes of others to my own, but definitely my own stories are always so much more powerful. I just need the temerity to tell more of them.

So pepper your talk with uplifting examples from others or from your own experiences, that justify the action you want them to take or boost the feeling of confidence you want to instill in your audience. The raw material is all around you. Just start looking for it and begin compiling it. When you hear something, you can use, capture it immediately for later employ. Dig into the vaults of your own experiences and draw out examples that will make you magnetic for your audience. Telling these types of stories is how speakers have inspired audiences down through the ages. The reason we still do it today is because it works a charm.

Would the people who know you or meet you describe you as persuasive? Do you think you are persuasive enough? Persuasion power is the most important, but the most commonly lacking skill in the business world. Do it yourself trial and error wastes time and resources. It is time to change things up and get that key skill.  There is a perfect solution for you- to LEARN MORE click here (https://bit.ly/3VhvR2B )

To get your free guide “How To Stop Wasting Money On Training” click here ( https://bit.ly/4agbvLj )

To get your free “Goal Setting Blueprint 2.0” click here (https://bit.ly/43o5FVK)

If you enjoy our content, then head over to www.dale-carnegie.co.jp and check out our Japanese and English seminars, workshops, course information and schedules and our whitepapers, guidebooks, training videos, podcasts, blogs.

About The Author

Dr. Greg Story, President Dale Carnegie Tokyo Training

Contact me at [email protected]

Bestselling author of “Japan Sales Mastery” (the Japanese translation is "The Eigyo" (The営業), “Japan Business Mastery” and "Japan Presentations Mastery".  He has also written "How To Stop Wasting Money On Training" and the translation "Toreningu De Okane Wo Muda Ni Suru No Wa Yamemashoo" (トレーニングでお金を無駄にするのは止めましょう) and his brand new book is “Japan Leadership Mastery”.

Dr. Greg Story is an international keynote speaker, an executive coach, and a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. He leads the Dale Carnegie Franchise in Tokyo which traces its roots straight back to the very establishment of Dale Carnegie in Japan in 1963 by Mr. Frank Mochizuki.

He publishes daily blogs on LinkedIn, Facebook and Twitter

Has 6 weekly podcasts:

1.     Mondays -  The Leadership Japan Series,

2.    Tuesdays – The Presentations Japan Series

Every second Tuesday - ビジネス達人の教え

3.    Wednesdays - The Sales Japan Series

4.    Thursdays – The Leadership Japan Series

Also every second Thursday - ビジネスプロポッドキャスト

5.    Fridays - The Japan Business Mastery Show

6.    Saturdays – Japan’s Top Business Interviews

Has 3 weekly TV shows on YouTube:

1.     Mondays - The Cutting Edge Japan Business Show

Also every Second Thursday - ビジネスプロTV

2.    Fridays – Japan Business Mastery

3.    Saturdays – Japan Top Business Interviews

In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development.

Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making, become a 39 year veteran of Japan and run his own company in Tokyo.

Since 1971, he has been a disciple of traditional Shitoryu Karate (糸東流) and is currently a 6th Dan.

Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.