Inside Creative Clicks: AI Innovations & Mobile Team Evolution
Creative Clicks
We are the leading full-service marketing platform. Launched in 2009, we count 6 offices, 150+ employees.
Welcome to CC Dialogues—your monthly roundup of notable updates in digital and performance marketing. Beyond spotlighting industry trends and insights, this edition provides updates from the Creative Clicks realm, including achievements, upcoming events, and more.
Stay informed and ahead of the curve. Sit back, relax, and let's dive in! 🤩
Monday News 📰
Let's kick off this month's newsletter with a round of our 'Monday News.' Stay ahead in the digital innovation game with our insights, meant to keep you updated on the freshest developments and breakthroughs in digital marketing💻🌟
ONLINE ADS
🟠 Google Ads enhances Performance Max with four new updates, boosting campaign efficiency and offering advertisers more tools to optimize their strategies.
🟠 Microsoft Advertising introduces video ad support and other exciting updates, expanding the creative possibilities for marketers on their platform.
E-COMMERCE
🟣 Blue Dart launches an e-commerce drone delivery service in India, revolutionizing logistics and setting a new standard for speedy deliveries in the region.
🟣 China’s "618" e-commerce sales festival records its first-ever decline, signaling market shifts and potential challenges for the industry.
SOCIAL MEDIA
🟢 New York seeks to ban algorithmic feeds for teens, aiming to protect younger users from potentially harmful content and influence.
🟢 Instagram tests Creator Insights Profile Performance Overview for brands, offering detailed analytics to help creators understand and improve their engagement.
MOBILE APPS
🔴 Wix launches an AI-powered mobile app builder that creates apps using text prompts, enhancing accessibility and simplifying user development.
🔴 Microsoft Outlook mobile app adds enhanced compose and calendar features, improving user experience and productivity with new, intuitive tools.
Leveraging AI for Peak Media Buying Efficiency at Creative Clicks
Navigating media buying can feel like aiming in the dark. Identifying the perfect audience, sticking to budget constraints, and maximizing ROI pose significant challenges. Here’s how AI can help.
🧠 AI in Media Buying: An Overview
The Role of AI
Traditionally, media buying involves uncertainty. AI provides a data-driven approach, empowering teams to optimize campaign performance by:
🌟 Benefits of AI Integration
Unmatched Targeting Accuracy
Our AI pinpoints the ideal audience, eliminating wasted ad spend.
Cost Reduction
AI eliminates wasteful advertising spend, driving exceptional results.
🛠️ Key AI Technologies
Overview
At Creative Clicks, AI technologies include:
📈 Implementing AI in Media Buying
Choosing the right AI tools involves considering crucial parameters like data integration, transparency, and customization. Integrating AI with your existing systems requires careful planning, from data preparation to system integration and change management.
📊 Measuring AI's Impact
Discover how key metrics such as CTR, conversion rate, CPA, and ROAS are significantly improved through AI, driving exceptional results and maximizing ROI. Dive into our blog to uncover the full potential of AI in media buying and how it can transform your marketing strategy.
For more detailed insights, check out the full blog here.
Episode 39 - The Evolution of Creative Clicks' Mobile Team: From ringtones to digital magazines🎙️
Welcome to #CCtalks Episode 39, where we explore Creative Clicks' transformative journey with insights from Natalia Samouilidi and George Kolev. Discover how our Mobile team has navigated the ever-changing digital landscape over nearly 15 years! 📈🔍
The change was driven by the fact that consumers had different demands back then and now. Back in the day ringtone was the only demand, now this is completely different. We actually now have our phones on mute. We don't use our phones for calls, it’s all silent mode so the consumption on the phones is different
📱 For more insights, listen to the podcast on Spotify & Apple Podcasts!
The events we joined!
We had a great time at App Promotion Summit in beautiful New York City!🗽
It was amazing to connect with industry leaders and dive into the latest trends in app marketing. Thank you all for your participation and for making the event so memorable. We can't wait to see you next year! 🎉
Check out our post!
Join Us at Our Next Event!
Join us at Affiliate Summit East 2024! Explore the future of affiliate marketing on July 29-30 at the Marriott Marquis Times Square, New York City!🗽🏙️ You can find us at Meet Market table 2001!
Want to connect with experts? Book a meeting with us:📥[email protected]
To finish off...
Discover the stories behind our projects and events by following us on Instagram! Stay connected with our vibrant community and join the conversation.
Till next time!😃