The Importance of the Customer Value Journey
Need more sales? Clicks? Engagement? If you want to improve your digital marketing, you need to understand the Customer Value Journey (CVJ), which is a proprietary marketing process from Digital Marketer.
Digital marketing is about helping customers move along this journey faster.
The Customer Value Journey is about turning strangers into super-fans. While other templates have been created, none are in-depth as the map we’re going to lay out for you.
The CVJ stands out among the crowd because it gives you a process for attracting, converting, and keeping your best customers.
Keep reading for a quick overview and how to build the ideal Customer Journey for your brand.
The Customer Journey Defined
The Customer Value Journey is an 8-step path that people travel as they discover your brand, build a relationship with you, and become buyers and raving fans.
No one finishes this Journey alone. Left to themselves, customers will get lost along the way, stall out, or forget they ever started on a path with your brand.
That’s why you need to create a sound marketing strategy that walks people through all 8 steps, giving them a boost when they get stuck and encouraging them every step of the way.
If you want to learn about this 8 step process, which includes critical elements, such as how to create Brand Awareness, Engagement, Lead Generation, Lead Conversion, Raving Fans and much more- register for our FREE webinar this Friday at 10 am!
Sign up here: https://smartypantzmktg.kartra.com/page/wBf10