I'm here to break some sh*t

Hi fellow brand breaker,

If you’re reading this you’re probably wondering why I'm changing the name of my newsletter again? 1. I got bored of the name Outlaws Wanted and 2. it didn't really fit the vibe I was going for.

Same newsletter, different name. Thanks for sticking around.

If you're new here, welcome. It's going to be chaos and some of you will love, others might get your knickers in a twist but either way I’m really glad you’re here.

If you hit subscribe, that means you’re curious. You have a wild side rawrrr and you’re ready to stop playing it safe with you’re marketing.

I like that about you.

You know what I hate more than anything?

Boring marketing. It sucks. It’s the literal worst. You know what else I hate?

• Being sold to.

• Commercials.

• Bad advertising.

• Bad social media.

• Bad advice from LinkedIn bros who read a couple of Alex Hormozi books or attended a Neil Patel webinar and now think they’re the next big thing in marketing.

That’s what I hate.

So from now on, when this newsletter hits your inbox, I will make it my mission to leave you rethinking you’re entire strategy. I will go out of my way to make you look at your marketing differently and stop wasting a shit ton of money on those awful ebooks and courses that someone wrote using chatGPT. (those people suck.)

My hope is that you are ready to elevate your storytelling, reach the RIGHT people, and for the love of everything sacred stop talking about your stupid brand. No one cares. Really.

You know what people actually care about?

Hint: it’s not you.

It’s also not your employees. It’s not your awards that were 98% likely a pay to play trophy. It’s not your cool new office zipline from the loft to the employee tap room with cold draft beer from 3-5pm… although that does sound pretty cool.

They care about finding the products and services that will make their life better and solve their problems.

That’s why you exist and that’s your new story.

So if you’re along for the ride, thank you. If you’re just here for some light bathroom reading that’s cool too. If you’re here for algorithm hacks and tips on how to go viral, I hear Instagram has a bunch of self-proclaimed gurus selling really generic courses that are an absolute waste of $279.

All jokes aside — I’m really looking forward to starting this journey together and excited to see how this evolves over time. I hope to make this a really awesome community with you so, let’s start braking some shit, shall we?!

Best,

Kyle Harris