I can believe it’s September already 🍂

Coffee time ☕️

“I can’t believe it’s September already.”

Yes you can. It’s simple enough. Hours tick over, days accumulate into weeks and the months are the direct result.

I’m feeling much better this week, can you tell?

Here’s a weekly recap of what I’ve noticed, thought good things about and also not so good things about.

Some will relate to marketing, some recruitment marketing. The rest, probably nonsense 🥱

Bad Advert Targeting 🙄

No, I absolutely do not own a holiday home. There’s a bit of a crisis happening with inflation and all that.

The best advice to come from the blancmange-in-chief Boris Johnson is to get a new kettle to stay warm this winter, so I doubt I’ll own a holiday home any time soon.

Anyway, there’s an open goal for any #LinkedInAd agencies to pitch a new client. cottages.com need some help with their targeting.

Good Content 💻

As a Lancastrian, who hates tea, even I admit to this being excellent. Well done Ollie Ratcliffe and Bettys & Taylors of Harrogate

Helpful Google. Google is changing its algorithm, for the better. How does this impact SEO and content? Read the post. No penguins or pandas, they're Ronsealing this one - it's 'The Helpful Content Update'. Catchy.

Paiger doing it again - this time encouraging people to be more active on LinkedIn, which is pretty genius and they're flooding feeds. Using your product yourself to show how it can deliver its purpose, great work.

Here's me joining in - day one, introduce yourself.

Day two today - an inspirational quote.

Good Podcasts 🎧

Exit Five

Dave Gerhardt talks to Mitchell Causey about #SEO for B2B. This is a few weeks old, but well worth listening to, especially with the mindset you need for SEO with the 'helpful content update' stuff.

Listen to this episode here.

The Recruitment Mentors Podcast

Hishem Azzouz talks to so many great people on his #Recruitment podcast I struggle to keep up. But, like a 9-0 hammering on Match of The Day, he's condensing the best bits of previous episodes as golden nuggets.

Like this one with Adam Nichols on personal branding.

All #RecruitmentMarketing people should at least be listing to these short episodes. You'll hear from recruiters, managers, directors and more across the industry giving you their knowledge first hand. This will enable you to understand how your employers/colleagues think. Invaluable to be a better marketer.

What we're [Marmalade Marketing] doing

Two milestones for the team this week. A year at Toast Towers for Debbie Howsam and two years for Elise Leatherbarrow 👏

#Breakfast on the boss this morning in true Marmalade fashion. Thanks Jo Perrotta 🥰

Follow us on LinkedIn for more stuff from Toast Towers. We're on Instagram here if you prefer dog content more frequently than marketing content.

What I said

Some advice about marketing: talk to your customers.

My struggle with #GoogleAnalytics4

A text only post about length of text on LinkedIn posts.

I hope your coffee was good.

Same time(ish) next week.

Kieron 👋