How to Write Juicy and Kinda “Sexy” Scroll-Stopping Headlines That Start With “How to”...

If you want to know a simple, and proven way to write catchy headlines that slap your readers out of their death scrolling zombie trance…

So you can finally start commanding more attention with your writing, get the response you’ve been looking for, and even see your bottom line grow fatter…

Then this little wee article is going to show you how.

Let’s get right into it:

One of the simplest, and easiest headlines to write is the “How to” headline.

It works great for articles, sales letters, social posts, and even emails.

And that’s because the first word, “How”, is one of the much needed 6 W’s used in journalism, when writing newspaper articles or editorials…

But because the other 5 are left out, it created a form of curiosity…

Which causes the reader to lean in and want to read.

… especially when it’s on a topic they care about, or showing them the cure for a pain point they have in their life.

Ok, so…

Let’s say we’re writing a sales letter for a weight loss program designed for busy middle aged mothers. 

Let’s start building out our headline, shall we?

Ok, here goes:

How to lose weight.

Ok, so that’s not terrible. 

There’s definitely a benefit our avatar is looking for. But it’s kind of plain vanilla, and I think we can do better.

So, let’s go with…

How to lose 10 pounds in 3 weeks.

Ok, that’s way better. We have an inherent benefit with the promise of some form of time.

Much better.

But, I still think we can make it more visceral to really get our readers in the feels.

Let’s go with…

How to drop 3 dress sizes in 3 weeks.

Ok, now we can almost see and feel it in our minds. But…

The claim may sound a little dramatic and out of reach for someone who has potentially tried to lose weight on their own, and might think they can’t do it.

Because the thing is, whenever you write any form of sales copy, it’s not just about proving that you’re someone worth listening to…

It’s a lot more about proving that the reader can actually do it, too.

Anyways, back to our original programming…

Let’s tone back the claim just a touch:

How to drop 3 dress sizes in as little as 3 weeks.

Ok, now the promise seems less “concrete” and although it may seem like we made the headline sound a bit weaker (which we kinda did)…

We also made it more believable by doing so.

Because the thing is, there’s no sense in making a big bold claim people want to believe, if we make it sound less credible.

And speaking of credibility…

Let’s make our headline with the toned back claim more credible by adding in some authority to it. 

But you know what?

Let’s not stop there…

Let’s even ramp up the curiosity, just a touch, and make it sound like exclusive information too.

… plus, while we’re at it…

We may as well overcome any kind of objections a busy middle aged mother may have after reading a headline like that.

Ok…

You read?

Alright…

*** Crack knuckles ***

…

…

…

How Hollywood Celebrities “In-The-Know” Drop 3 Dress Sizes In as Little as 3 Weeks To Get That “Screen Ready” Look… 

Without Spending Countless Hours in The Gym, Following Strict Starvation Diets, or Even Mindlessly Counting Calories!

Ok, I would say we can be happy with that, no?

We made a promise… 

We’ve called our avatar out (indirectly)... 

And we’ve even made it sound credible.

Plus, we called out any objections that may come up with such a claim… so the reader can’t call out bullshit at first glance.

Now, I don’t know about you…

But if I was the avatar, I would definitely at least skim through that sales page to see if it’s saying things I haven’t heard before.

So, in saying that…

I would say our work here is done.

Well done boys and girls.

Till next week…

Happy sending,

Pete

P.S. I recently compiled 27 of my favorite ad headlines frameworks, formulas and templates in a resource I plan on giving away for free. At least for a little while…

Haven’t decided yet if this is something I’m going to charge for. 

So if you want in…

Simply comment “27 headlines” below and I’ll send it your way.