How We Scaled A Wellness Brand To $500k Monthly Revenue From $200k p.m. within 3 Months With Same Ad Spend?

How it started?

Bharat, I am managing both Meta & Google ads myself. We are getting decent performance, but it decreases whenever I try to scale the campaigns. What’s your strategy for scaling faster?

This was the convo I had with the co-founder in our intro call.

I shared some of our strategies.

Took both Meta & Google Ads access to conduct a comprehensive audit and develop a tailored scaling strategy.

A few days later, we held a follow-up meeting where we presented the audit findings and our proposed strategy. The client was highly impressed with our approach and eager to begin our partnership.

And we started off our engagement in the last week of Feb 2024.

The brand’s primary challenges included:

Ineffective Scaling: Their business was growing, but they were struggling to scale effectively.

Low MER: Their Marketing Efficiency Ratio was stuck between 2-2.5, far from their desired target.

Spending Efficiency: The ad spend was not yielding optimal results. The strategy was misaligned with the brand's goals, the campaign structure was subpar, and there was excessive spending on unnecessary Google placements.

Customer Acquisition: They were facing problems in attracting and converting new customers.

How We Strategically Resolved the Problem?

1. Market Analysis and Optimization:

We started by thoroughly analyzing the market and their ad spend. It was clear they were overspending in several areas. We identified where to cut costs and how to reallocate their budget to more effective placements.

2. Creative and Targeting Alignment:   Next, we focused on aligning the ad creatives and copies. Both needed to speak the same language to really resonate with their audience. We fine-tuned the interest-based targeting to better match the website’s themes and the audience’s interests.

3. Testing and Scaling:

We developed and tested various ad copies to find the ones that performed best. By identifying high-purchase-power segments, we were able to scale those audiences effectively.

4. Google Ad Strategy Overhaul:

We synchronized the strategies on Google to control unnecessary spending on large inventories like display ads and third-party websites. We focused their efforts on the shopping network, which had a higher competitive influence and better aligned with their audience’s shopping habits.

We collected first-party data and created a combination of shopping and P-Max campaigns for real-time remarketing, excluding brand lists and purchased customers’ data.

5. Three-Tier Funnel Strategy:

We implemented a top, middle, and bottom funnel strategy for standard shopping campaigns. The top and middle funnels targeted new customers by excluding brand recall, while the bottom funnel focused on high ROAS conversions from brand-aware customers.

6. Meta Ad Strategy Refinement:

On Meta, we created testing groups based on demographics and interests, used key metrics and custom events to build a scaling model without relying on Advantage+ or remarketing campaigns. Video ads became our secret weapon, they’re engaging and helped enhance brand presence and product recall.

We created a harmonious multi-funnel approach by integrating our strategies on Google and Meta. This ensured that both platforms complemented each other, enhancing overall marketing efficiency and effectiveness.

How did we reduce the CPA drastically?

Our CPA was high with Meta conversion ads, to tackle that we launched a new retargeting campaign on Meta with “Impression objective”, aiming for a frequency of 4 to 5.

This will help reinforce our brand among middle and bottom of funnel prospects. Meanwhile, implemented a specialized retargeting strategy on Google Ads to capture these prospects' interest and drive sales at a significantly lower CPA.

What Results We Drove?

From the very first month, we started seeing significant growth. The client’s revenue soared from $200k to $500k per month in just three months. Here’s a breakdown of the results:

Revenue Growth:

Month 1: $329k

Month 2: $384k

Month 3: $654k

Month 4: $469k

Month 5: $578k

Month 6: $557k

Google Ads Performance: (As per dashboard)

Month 1: Ad Spend: 30k | Revenue: 145k | ROAS: 340%

Month 2: Ad Spend: 31k | Revenue: 187k | ROAS: 610%

Month 3: Ad Spend: 29k | Revenue: 234k | ROAS: 790%

Month 4: Ad Spend: 30k | Revenue: 165k | ROAS: 545%

Meta Ads Performance: (As per dashboard)

Month 1: Ad Spend: 66k | Revenue: 155k | ROAS: 280%

Month 2: Ad Spend: 65k | Revenue: 159k | ROAS: 240%

Month 3: Ad Spend: 97k | Revenue: 309k | ROAS: 320%

Month 4: Ad Spend: 82k | Revenue: 190k | ROAS: 230%

Market Efficiency Ratio:

Month 1: Total Ad Spend: 97k | Total Revenue: $329k | MER: 3.4

Month 2: Total Ad Spend: 96k | Total Revenue: $384k | MER: 4

Month 3: Total Ad Spend: 127k | Total Revenue: $654k | MER: 5.15

Month 4: Total Ad Spend: 113k | Total Revenue: $469k | MER: 4.15

Conclusion:

By strategically realigning ad spend, optimizing creative and targeting strategies, and leveraging advanced multi-funnel channelling techniques, we transformed our client’s ad performance. This journey underscores the importance of a tailored approach, constant testing, and optimization. It’s about understanding each brand's unique challenges and crafting strategies that align perfectly with the brand’s goals. 

Of course, we put in a lot of effort, but it wouldn’t have been possible to achieve such results without the client's continuous efforts, including developing several landing pages, optimizing conversion rates, offering promotions, organic posting, a bit of influencer marketing, and most importantly, creating the highest quality product.

Additionally, the client’s willingness to collaborate and embrace new ideas was crucial to our collective success. Their proactive approach in seeking feedback and making necessary adjustments allowed us to implement strategies swiftly and effectively.

The results speak for themselves - tripling their revenue in just three months and achieving remarkable growth across multiple channels. This case study is a testament to what can be achieved when a brand is committed to excellence and is willing to invest in strategic marketing initiatives.

Working with such a forward thinking and dedicated client has been incredibly rewarding. We’re excited to continue this journey and look forward to achieving even greater milestones together. With their vision and our strategic approach, the sky’s the limit for what we can accomplish.

If the product is good, we can scale and make it a big brand efficiently with strategic marketing. This success story reaffirms our belief that collaboration, innovation, and dedication are the keys to creating lasting impact and driving exceptional growth.

If you run an e-commerce brand and wanna scale it profitably through our multi-funnel strategy, let's talk!

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