How to Overcome Social Media Overwhelm

How do you grow a small business strategically through social media, whilst dealing with overwhelm and perhaps even a little imposter syndrome?

Do you find yourself overwhelmed by all the social media channels; knowing which ones to use, which trends to jump on, what strategies to follow, who to watch, how much content to put out, etc. etc.? So many avenues, so many questions, that your mind feels like it’s going to explode?

There is A LOT going on in the world when it comes to social media and the simple fact is, as a small business owner, you cannot do it all, on your own at least.

So how do you know where to start or what path to follow?

Strategy and Communication

Understand what it is that you want to achieve and have goals in mind that you want to meet.

From these goals, you are able to establish some ground rules and steer your marketing in a way that will help you achieve them.

Creating a strategy holds everything in place for you to build from. This is the foundation of what you are going to achieve. It can be easy to sway or to get distraction on social media, what should take 10 minutes can easily become an hour if you’re not careful, so knowing what you’re going to do and when will help deter this from happening.

And don’t be afraid to refer back to your strategy, once it’s created, it can be adapted and grown, just as your business experiences growth – your strategy will grow with it.

Marketing Knowledge

The most important step comes in the research, and for starters, research on your ideal customer, your audience and anyone who might be remotely interested in your product or service. You may need multiple streams for your marketing to flow in order to capture each of these – speaking to all of them at once might mean that your content is not relevant or catchy enough… break it all down.

Where does your ideal customer like to hang out online? This will be where you need to focus your efforts. There’s no point spending all your time on TikTok if your audience lives and breathes Facebook – get the drift?

Research

And what type of content do they respond to best? Are they engaging with funny videos, or do they prefer knowledge-based images or carousels?

There’s no harm in asking a few questions too while you’re getting to know them. Communication is a good tool to nurture – and this is two-way – interact and engage as much as possible to understand them as best you can.

Overwhelmed by social media?

Overwhelm is common on social media, some people deep-dive in, hit every channel at a fast pace but sink very quickly or burn out over time. It’s not always sustainable to be BIG all the time. Some people take their time, test the waters, discover their path and grow slowly but steadily.

Each and every business is different and there is no ‘one size fits all’ in this – however doing the ground work well will pay off.

If you’re struggling to get ahead on social media, find it too intense or can’t keep up, take a step back and start from the beginning. Create a strategy that works for your business. And don’t be afraid to reach out and speak to those around you who are already successful and achieving.

If you need some help with your social media, drop us a message!