How to Make YOUR City the #1 Post-Covid Tourist Destination
Of all the industries devastated by Covid, the tourism sector was particularly gut-punched, thrashed about by a perfect storm of shambles.
But let’s look ahead--one day soon(ish), Covid will ease its grip, allowing people to travel and play the economically-crucial role of visitors again.
Anticipating that day, cities all over the world will battle it out to become “The First Place You’ll Visit.” Some will have massive promo budgets to deploy and legacy attractions to entice you. But most towns will need to play the scrappy David to the Goliaths of New York, London, Paris, Orlando etc., come up with something more daring to draw both attention and people...and in the process, solidly position themselves top-of-mind.
The attached slide deck may be that “something more daring.”
I put it together and pitched it to the city of Montreal as a project that is time-fluid (i.e. valid no matter when Covid "ends"), sensitive to current parameters, yet a gutsy head start on the competition.
But after much deliberation with (too) many powers that be, it seems that my idea was a little too “out there” for my hometown’s headspace. (Hold on, an idea of mine being too “out there”? What a shock!)
So, I’m putting it out there...for you.
BTW, this is just a thumbnail summary; there’s a lot more detail where this came from.
So if you’re responsible for drawing visitors to your town and can take big swings of the bat, this may work for you. Reach out if you want to learn more about becoming the “City of Visitors.”
Or if you’re just a visitor hungering for a place to visit once Covid is behind us, you may get a kick out of this.
Either way...enjoy!
HERMEDIA Publishing
3yHey Andy, You're not out there. You're there there. Your vision should be our mission for this is the time to plan and prepare the battleground to put-up a good fight against our marketing and sales competitors (other cities). One sector that's badly hurting is the arts a cultural sector. Artists and musicians/live performers who most were considered starving artists pre-covid will be a dyeing breed post-covid unless we support our musical/cultural festivals and loosen the restrictive rules and regulations vis-a-vis small live music venues the breed and nourish future talent. Seriously, our Quebec licor laws dating back to prohibition that practically choked every small live music venue in the province compounded by the city of Montreal's zoning regulations clawing back most "bar et spectacle" permits has left thousands of musicians and live entertainment related workers out of work or on chomage or bien-etre social.