How to increase Retail Sales in 2022
Huzefa Merchant
Founder @ Insync Shop Fittings | Standardised Engineering, Customisable Skins
Lighting, decor, sounds, and even scents play a huge role in creating a store environment conducive to shopping. Past scientific research has shown that scent marketing can raise retail store sales by 4️⃣0️⃣% and playing soft background music can slow a customer’s shopping pace, making them spend more time (and money) in your store.
Consumer psychologist Kate Nightingale (Kasia Slowikowska) addressed at Retail Design Expo 2016 how sensory stimulation can help your customer better subconsciously remember your business.She recommends choosing a signature scent for retail stores and said that consistently using the same scent throughout your store (and even on brochures and postcards) can increase sales by 140%
That's all for today but I'll be back with another tip for a successful retail marketing tomorrow, till then, stay tuned!
Founder @ Insync Shop Fittings | Standardised Engineering, Customisable Skins
2yINSYNC Shop Fittings Kate Nightingale (Kasia Slowikowska) Melissa Gonzalez David Wright David Kepron David Breslow Daniel Selvakumar Ankita Singh Ansuman Sahoo Ashmeer Sayyed Lokesh M. Sanjiv Dhawan( Head Design and Construction Bata India) Susil S ᴅᴜɴɢᴀʀᴡᴀʟ FRICS Nagesh Basavanhalli Nagesh Vijaya Nageshwar C Nagesh R Sumit Narang Andy Barlow Andy House Chris Baker Christophe Bop Chris Poulton Chris Davis Leo Galey Anil Bhaskaran Dilip Gaikwad Daniel Povoa Daniel Selvakumar Devendra Gowda Devendra Thakur Devendra Rawat Enzo Vardaro Nicholas Effler Nicholas Kioalicas