How I Learned To Tell Business Stories That Change Lives

From Spinning Records to Sharing Wisdom: How Personal Development Changed My Life

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Many won't know this but for most of my life, being a Radio DJ was all I ever wanted.

Growing up, I’d listen to Radio 1 in the UK, dreaming of speaking to huge audiences, introducing pop stars, and feeling the roar of the crowd.

And eventually, I made it happen.

Ten incredible years on UAE radio gave me a front-row seat to the life I’d imagined.

I worked with legends like James Brown, Enrique Iglesias, the Spice Girls, Bruce Willis, Sylvester Stallone, and Amitabh Bachchan.

I was there for some of the most exciting events of the era. But somewhere along the way, I realised something: just playing music wasn’t enough for me anymore.

I was almost 40, just split from my fiancee and started asking better questions about my life choices.

Despite the allure of being a media celebrity, I had to move on.

Remember, I always jump and grow wings on the way down.

Even if it meant leaving EVERYTHING behind.

The Unexpected Gift That Changed Everything

It all started with Jorn.

Jorn Olnes was a quiet Norwegian guy I met while he was on holiday in Dubai. We hit it off, and when he came back to the UAE, I invited him to crash at my villa for a couple of weeks. Before he left, he gave me a gift—a pile of CDs.

These weren’t music CDs, though. They were audiobooks featuring the greats of personal development: Wayne Dyer, Napoleon Hill, Earl Nightingale, and more. Jorn told me, “Listen to these. They’ll change your life.”

I smiled, said thanks, and promptly shelved them.

Months later, feeling stuck and restless, I decided to give one a go.

Earl Nightingale’s voice filled my Jeep Wrangler, and within minutes, I was hooked. It was like sitting down with the world’s smartest people, having them speak directly to me.

I even got to work alongside many of them.

From that day, my car became my university. I swapped music for audiobooks, devouring everything I could on personal growth, leadership, and motivation. Tony Robbins, Marcus Buckingham, Paul McKenna—you name it, I listened to it.

Building a New Purpose

Listening wasn’t enough. I wanted to share what I was learning with others. The insights were too powerful to keep to myself.

That’s when I came across a statistic that changed my perspective: 80% of managers in a Gallup survey said personal development was the top quality they looked for in a team member.

More than qualifications, more than experience—it was all about a person’s willingness to grow.

That insight lit a fire in me. I realised I could use my voice—not just to play music, but to share stories, spark ideas, and inspire change.

From DJ to Motivational Speaker

And so began my journey into motivational speaking. Instead of DJing music, I started “DJing” stories, insights, and strategies to help people raise their game.

I wasn’t just speaking to anyone—I found myself working with some of the world’s biggest companies: Mastercard, Visa, Siemens, Shell, and more. I traveled the globe, standing on stages, helping leaders and teams unlock their potential.

But one thing was missing—a roadmap.

The Roadmap to Success

Over the years, I’ve built a system for personal growth and professional success.

It’s packed with the insights I’ve gathered from decades of listening, learning, and living in the world of motivation and leadership.

It’s designed to help anyone who’s ready to take that first step toward their best self.

If you’re stuck, restless, or just looking to raise your game, it all starts with a decision: to listen, to learn, and to grow.

Become a LIFE LONG LEARNER. You'll never go back...

That one pile of CDs didn’t just change my life—it gave me the tools to help others change theirs.

It's time to change yours too...

It's called The Thought Leader's Playbook.

https://www.speakonstage.com/thought-leaders-bundle

Here's what Raymond Aaron, NYT Best selling author, mentor, adventurer and one of the world's top motivational speakers thinks of The Thought Leaders Playbook...

Are you ready to share your story too?

I am conducting a 3 hour Business Storytelling Masterclass in January as part of my special Festive promotion.

Come join us.

It will be amazing for you.

Have a wonderful day.

See you on my live session...

My Contact Details

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• Websites: SpeakOnStage BookDaveCrane

Stay tuned for more insights into communication, leadership, and performance excellence. Let me guide you in mastering the art of speaking and leading your team to success