How to Gamify the candidate experience?

Your candidate experience is defined by how job seekers perceive and react to your sourcing, recruiting, interviewing, hiring, and on-boarding processes. It is proven to be directly tied to recruiting performance, making it one of the most highly regarded talent acquisition topics today.

A great candidate experience can lead to more (sometimes better) applicants, hires, and referrals. It can also result in lower costs per hire and time to fill. The benefits of a stellar candidate experience are vast.

But how exactly can you your measure candidate experience? .... more on that in a moment.

Now onto Gamification. Gamificiation is the concept which uses game theory, mechanics and game designs to digitally engage and motivate people to achieve goals.

Gamification works because we, humans need to have goals, we want to feel valued, we are competitive.

Great....But how do we gamify the candidate experience?

It's really easy. You create goals and a competitive culture around your candidate experiences. You start measuring and tracking performance and introduce leader boards to measure your recruiters and agency to the goals you set!

For the candidate experience you will want to minimally track;

• Overall Rating: This is a 1 - 5 star rating that candidates and clients give you based on their overall experience using your services.
• Net Promoter Score (NPS): This is a 0 - 10 rating on the likelihood that a candidate or client would recommend your recruiting services to a friend or someone in their network.
• Review Feedback: This is open-ended feedback (sometimes the most valuable) that you will use to improve your candidate experiences over time.

There is a whole range of benefits that gamification brings to the recruiting table.

• Increases your pipelines through word of mouth, social sharing, and SEO
• Increases brand loyalty and awareness. It keeps candidates interested in the brand by ensuring positive candidate-experience.
• Makes gathering of accurate candidate experience data easier, supplying businesses with high-quality insights

You have to remember your brand is all about the collective experiences that your clients and candidates have with your brand every minute, every hour, every day.

By building and promoting a culture around candidate experiences you are future proofing your recruiting business from facets of the industry that simply cannot be automated - Relationships!

About Recruitsy

Recruitsy is a purpose-built gamification platform that provides competitive benchmarking reports to provide real-time quick insights into your candidate experience. We make it easy to start collecting feedback (it really just takes a few minutes) and measuring the results of the feedback using real-time alerts and leader-board dashboards. We measure candidate (and client) experience using aggregated ratings. You can view your results by recruiter, branch office, region, brand, as well as compare to industry and competitive benchmarks (coming soon).

If you're an agency, recruiter, or career coach interested in differentiating your brand, sign up for a free consultation and demo!