How does augmented reality aid real estate business?

Almost every agency struggles when it comes to visualization of their catalog. The setbacks with all the tools in use are common:

  • Print text descriptions of apartments say nothing (or very little) to buyers
  • Photo ads are better, but still, you cannot show the whole realistic picture
  • 3D models on mobile or desktop applications are interactive, and yet lack in full presentation
  • Visiting each site along with customers is too time-consuming

Augmented reality tools and AR mobile apps in particular help tackle those issues nicely. With a single touch of the button, clients are able to all-angle AR models of any apartment of their interest. Without leaving the office or home, they may browse, compare and analyze flats/houses/offices in great detail. Moreover, they can also interact with it experiencing an ‘almost-present' feeling.

Nursultan Adilkhanov

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