How to create world-class websites!

Ready to dive into the world of UX magic?

This week, I’ve been all about the art of a killer website refresh. I’ve been busy refining my process, and I can’t wait to share the secret ingredients for creating user-friendly, high-converting websites that hit the mark. From understanding your audience to setting key metrics, we’re breaking it all down!

Let’s jump in,

In today's email:

• The secret sauce to website success    

• Understand customers with empathy mapping

• Is Google manipulating your search results?

• How to deal with time-based product road maps

• User Testing Info Pack Details 

All the best, Dan

Website Refresh: The Secret Sauce to Success!

Ever wonder what’s the most important part of a website refresh? It’s not just about shiny designs and cool animations (though they help), it’s about results. But before we get to that, let’s rewind a bit.

I’ve been cooking up some fresh websites recently for a marketing brand and a data company, and let me tell you, there’s a method to this madness. We start with the essentials: understanding who we’re designing for. Personas, segments, and customers — get these right, and you’re halfway there. Got the budget? Awesome. Go all-in with customer interviews, empathy maps, and 15 solid chats to unlock those hidden gems of insight. Tight on cash? No worries. Proto-personas, built with your team’s customer knowledge, can still do wonders (and you can validate them as you go).

Next up? Your audience. Only 3% are ready to whip out their wallets. The rest? They’re either “info-hungry” or “problem-aware” but not quite ready to hit buy. So what do we do? We teach, we engage, we charm (cheeky, right?). Give them the knowledge they need to feel confident, and boom! Conversions.

And don’t forget: set key metrics to track success! It’s all one big experiment, so keep testing, learning, and tweaking to make sure those numbers keep moving in the right direction.

 That’s it—streamlined, efficient, and all about results.

Cheers to making your website work as hard as you do!

How to understand your users with empathy mapping

Check out our latest article on understanding your user's needs, pains and gains. Read how

Is Google manipulating you with search?

I found this chat between Joe Rogan and Robert Epstein fascinating. Robert claimed Google is tracking and showing you biased search results! Can this be true? Check it out

Product roadmaps avoid time-based outcomes 

Terresa Torres answers the question: My Leaders Still Want Roadmaps with Timelines—What Should I Do? Find out here

Need to validate design decisions?

Try user testing!

Gain valuable insights, increase conversions, and reduce drop-offs with small yet impactful user testing sessions.

User testing doesn’t have to be complicated or time-consuming. A quick session can provide powerful feedback to refine your user experience, ensuring your designs resonate with real users.

Here’s how user testing can help you:

•    Identify usability issues early    

•    Improve user satisfaction    

•    Ensure clarity in your messaging and navigation

Want to learn more?

Get your free info pack on our user testing services, or book a consultation to discuss your needs!

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