⚖️ How the COPIED Act would affect communicators
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What You Should Know
How the COPIED Act Would Affect Communicators
“Authentic” was Merriam-Webster’s word of the year in 2023, yet authenticity is becoming increasingly difficult to verify with the proliferation of AI. Last week, a bipartisan coalition of senators introduced the Content Origin Protection and Integrity from Edited and Deepfaked Media Act (COPIED Act) to create transparency around AI-generated content.
“The COPIED Act will also put creators, including local journalists, artists and musicians, back in control of their content with a provenance and watermark process that I think is very much needed,” Sen. Maria Cantwell (D-Wash.) said in a press release. This not only protects the intellectual property of journalists, artists, and musicians but also helps maintain the integrity of brand communications.
Communications professionals should be using AI responsibly and transparently to generate content. While including a watermark may not be an immediate requirement — it would take plenty of time for this proposed bill to become law — it’s a good step toward demonstrating to clients and other stakeholders that you’re a good steward of the technology. Including a brief disclaimer about how you use AI would be another way to do so. If your brand is subject to copycats or entities that try and harm your reputation, getting ahead of the curve with a watermark can ensure your content is authentic and can be easily distinguished from fraud, unauthorized duplication, or misinformation.
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Tips and Tricks
🗣️ How to talk to a transcript
What’s happening: Plenty of AI tools and GPTs feature the ability to “talk to” PDFs to find information and generate summaries. With the AI transcription tool Otter, you can do the same with transcripts of conversations or meetings.
How it works: You can record a conversation with the Otter mobile app or with OtterPilot, which shows up to video calls like a meeting attendee. You could also import an audio file into Otter to generate a transcript. When complete, Otter will show you a summary of the conversation, action items, and an outline in addition to the full transcript. You can do even more with the AI chat function.
Try this: On the right side of the screen you’ll see a chat box where you can ask Otter questions about the conversation without having to export the transcript and upload it to a different AI tool. If you’re reviewing a meeting transcript, you can ask questions in plain language, like “What is the timeline for finalizing the event details?” If you’re using a conversation with a subject matter expert to generate content, you could ask something like “Can you synthesize everything John mentioned about how the industry has changed over the last five years?”
Quote of the Week
“We see a lot of upside over the next several years, with AI and technology being able to enhance customer experience while making the team members’ jobs a lot easier.”
— Joe Park, Chief Digital and Technology Officer at Yum Brands, to CNBC