How to Choose an Extraordinary POS Partner
With so many POS Partners in the market, how can you know which one is right for you — and your customers?
In a time of limited staff and increasing customer demand, the days of cash-only bars and restaurants with cash registers give way to more efficient systems that maximize staff time and owner profitability.
Food service establishments without the ability to process credit cards are few and far between, and those without a point-of-sale system are prime candidates for your business.
As a respected value-added reseller, you care about your customers and the success of their restaurants, so you want to provide them with the best solution for their operation. If you are a cash register dealer or point of sale reseller (or plan to become one), you can provide restaurants with the system and service that make their business (and yours) more profitable.
If you’re unsure how to choose an extraordinary POS partner, take a few minutes to consider the top qualities to look for in a POS partner. Be the expert who can equip owners and managers to manage staff, reduce costs, and increase profitability when staff shortages and rising prices make hospitality operations challenging.
Your POS Partner Should be a Persistent Innovator
A clear sign of a quality partner is persistent innovation. Suppose the POS provider you are considering has a proven record of reinvesting in their product, making improvements, and offering updates. In that case, that’s a good indication that they can be a profitable partner. Successful innovators are constantly watching the industry and staying on top of the needs of restaurants and diners. The ability to serve restaurants and meet changing demands turns POS providers like these into industry-leading companies that make it easier for you to sell and grow your business.
Consistent, Reputable Profit Margins
Analyze the profit margins of your potential POS partner. Choose a partner whose product and integrated processing earns you a healthy profit margin. You deserve to be compensated fairly and profitably for your work and the relationships you manage.
Your POS Partner Shouldn’t Fight You for Customers
Your POS partner should be a partner, not a competitor. That means they have your best interest in mind and are sincere about helping you grow your business. The best POS partner relationships allow you to sell profitably and support merchants and end users, even if the POS partner has a direct-to-consumer offering.
Your Choice of POS Partner Should Strengthen Your Portfolio
This point is critical: Choose a POS partner that offers high-quality products, software, and solutions to complement and enhance your portfolio. Your customers are looking to you o guide them, and when you’re confident in what you sell, you can ensure that your customers have access to additional resources that integrate into the POS system they choose. You may even be able to bundle items to offer your customers a better value for their business and increase sales for yourself.
Awesome POS Partners offer US-Based Support:
Where do your customers turn if they need technical assistance? Probably to you, so you want to be prepared to assist them. Select a partner who can provide you and your customers with high-quality, fast support. If a potential POS partner does not offer 24/7/365 US-Based technical support – run away as far and fast as possible. If a problem occurs, you don’t want to be left on hold or waiting until morning, after your customers potentially lose out on sales. The support promise a POS partner makes to you is the same they make to your customers. Marketing Assistance:
Sales and Marketing Assistance
You have a lot on your plate and don’t have time to worry about creating marketing materials to help sell your products. When looking for a partner, find one that offers marketing assistance for your VAR business. Some companies can provide printed materials, co-branded email templates, and a directory presence on their website to help local searchers find your contact info.
Integrated Payment Processing:
Finally, look for a POS partner that also offers payment processing services. By trusting one source for both services, you’ll spend less time communicating back and forth between the two when you have an interested merchant. In turn, the merchant will spend less time making phone calls back and forth if an issue arises with their system.
If your customer already has a payment processor they trust and doesn’t want to switch, select a POS that can accommodate their payment processors. The most versatile POS systems are compatible with most merchant service providers, which puts the restaurant owner in total control of their payment processing.
When it’s Time to Make the Right POS Solution Choice
When you’re looking to upgrade your traditional cash register business or start new with a POS system that meets all of these extraordinary partner qualities, find the right system to sell and your customers to own. Best-in-class POS solutions are comprehensive systems that meet the distinct management and operational needs of the bar, nightclub, and restaurant owners, including payment acceptance, back office management, inventory control, scheduling, and more.
When you make the intelligent choice and share it with your customers, you look like a true expert who offers only the best in POS software, hardware, and payment processing.
About Total Touch POS®
Total Touch POS is the easy-to-use restaurant management solution designed by restaurant owners to meet bar and restaurant owners' distinct management and operational needs. Total Touch is the only hybrid POS that can help VARs grow your business while equipping owners and managers to manage staff, reduce costs, and increase profitability when staff shortages and rising prices make hospitality operations challenging.