Gut Health, GLP, Low Alcohol, and Snacking

Gut Health, Inflammation, and Hormonal Balance: The Next Frontier in Functional Foods

Gut health is the new frontier of wellness, particularly for women seeking hormonal balance. Brightfield Group's Q3 consumer data reveals a strong interest in digestive health, particularly among women. Nearly half of all women (47.5%) identify digestive health as a key need, and 14.1% are actively purchasing probiotics and prebiotics. This trend is even more pronounced among women with specific hormonal conditions. 

Read our updated blog on Gut Health and Hormones

Discover the Future of Innovation in 🍂 Fall into Gut-Driven Wellness! 

Join our experts Kate Floyd, Director of Client Strategy, and Julie Murphy, Head of Research and Insights, for an exclusive webinar where we’ll explore the latest trends in GLP-1, Probiotics, and Fiber. Learn how these wellness innovations are shaping the future and discover actionable insights to stay ahead of the evolving gut-health landscape. 

Date: Wednesday, Oct 30, 2024 

Time: 12:00 PM CT 

Location: Online - access the recording after too! 

Sign up here

Raising the Bar: The Rise of Non-Alcoholic and Low-Alcohol Beverages

As health-conscious consumers seek alternatives, the non-alcoholic and low-alcohol beverage market is thriving. Social media conversations about NA and low-alcohol beverages have grown by 130%, with many users highlighting these wellness benefits. The growth has been particularly strong for low-alcohol spirits, which saw a 216% increase in mentions. Consumers are also talking about specific ingredients like tryptophan (up 256%) and elderberry (mentioned 7x more in NA discussions), reflecting an interest in ingredients that support sleep, mood, and immunity. 

Read our New Blog on Low and No Alcohol Trends

Brightfield Group at Food Institute Webinar

📢 Did you see our very own Julie Murphy at The Food Institute’s webinar  Together with experts from Glanbia Nutritionals, she explored the latest trends in snacking, health and wellness, and product innovation. 🌟A must see for anyone in F&B and CPG🌟 🔗 Access the Recording

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Brightfield In the News

• The Food Institute - Wellness, Emotions Fuel Snacking Trends  George Hajjar With wellness and emotional needs driving snacking habits, Brightfield Group's insights reveal how brands can tap into these consumer motivations to innovate in the snack category. Read More

• Green Market Report - Move Over Starbucks, it's PSL Season in Cannabis Debra Borchardt As the fall season rolls in, cannabis brands are embracing the "Pumpkin Spice Latte" craze, using seasonal flavors to engage consumers and boost sales. Brightfield Group offers insights on how this trend is reshaping cannabis product marketing. Read More

• Bevnet - Amidst Non-Alc Surge, Why Is Wine Struggling to Gain Momentum? Despite the growth of the non-alcoholic category, wine has faced challenges in keeping up with consumer preferences. Brightfield Group provides insights into the barriers for wine in the current beverage landscape. Read More

• Bevnet - Working It Out: Will THC-Infused Sports Drinks Improve Category Performance? – Lukas Southard As THC-infused products grow, sports drinks are emerging as a potential market. Brightfield Group explores the opportunity for THC-infused sports drinks to capture consumer interest and enhance the category. Read More

New Data and Content

• Wellness Consumer Update  The "Analytics Over Time" page now includes an expanded list of survey questions, offering deeper insights into wellness consumer behavior. Access the Update

• Wellness Social Listening Extended Categories and Ingredients are now available, with claims embedded as a key dimension throughout the social listening data, providing a comprehensive look at wellness conversations. Explore Social Listening

• Hemp-Derived THC 2024 Market Refresh The latest refresh provides updated insights into the hemp-derived THC market, tracking key metrics for the year. View Market Refresh

• CBD Hemp-Derived THC Consumer H2 Refresh Dive into the latest consumer data on CBD and hemp-derived THC as part of our H2 refresh, with an updated focus on evolving consumer segments. Check the H2 Refresh

• Snapshots Wellness Q3 Refresh - 09/10 The latest Social Snapshot includes a sentiment score over time, providing valuable insights into shifts in wellness consumer sentiment. View Snapshots

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