Go-to-Market Insights - October edition

Here's what you missed! 👀

9 innovative go-to-market strategy examples (with template)

Have you ever wondered why some products take off immediately while others struggle to gain traction? 

The answer often lies in a well-crafted go-to-market strategy. 

Whether you’re launching a new product, trying to break into a new market, or just looking for some new inspiration, these go-to-market strategy examples will provide you with all the practical, actionable ideas you need.

Discover the success of Canva, REFY, Slack, Marks & Spenser, and more.

Mastering account-based marketing for GTM teams

Discover how ABM can transform your GTM processes.

Tanwistha Gope, Product Marketing Manager at Zeotap, discusses how an effective ABM approach can boost revenue and reduce risk for your GTM approach. 

She explores how marketing towards key accounts can: 

• Tighten segmentation and targeting

• Boost sales revenue and profitability

• Improve customer satisfaction and retention

• Enhance sales productivity 

• Reduce churn and defection rates

Design your own career path

Career pivots are scary things. 

But Hope Chauland,  PMM Career Coach and ex-Microsoft Senior Manager, believes you can design your path regardless of where you are now.

She discusses the importance of designing your own dream career path, regardless of whether you’re straight out of college, or already an experienced VP.

“Give yourself permission.”

Take your GTM presentation slides to the next level

Problem slides can be boring... 

That's why Mikey Mioduski, the founder & CEO of Ghostranch, shares his advice to spice up your problem and solution slides to keep your customers interested.

“There’s one thing that unites us all…” asserts Mikey, “Powerpoint.” 

Take your product messaging to the next level with these actionable tips.

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