Go Beyond the Basics: Top 10 Advanced Digital Marketing Courses

Digital marketing in today’s times has proven to be a boon in many ways. Never before has there been a means to stay in such close contact with your consumers than today in the age of digital technology, and nothing else surpasses the type of personalization that digital machinery offers. If you are somebody who is intrigued by the idea of digital marketing and wants a review of all the advanced-level courses for it, this list article is perfect for you.

Introduction to Digital Marketing

The more you tap into the dimensions of digital marketing, the more you will incline toward your organization’s growth potential. Digital Marketing accommodates all the marketing efforts that take place in cyberspace today. A company promotes its brand on various digital communication platforms such as social media, email, web-based advertising, and multimedia messages to connect with its potential buyers.

We have constructed this list article which consists of the top advanced-level skills required, course providers and advanced-level digital marketing courses. Read along to find out how you can start your journey in this realm and choose a course that is best suited for you.

Top Digital Marketing Skills Required at an Advanced Level

The important digital marketing skills that you will need to acquire in the beginning are as follows:

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

SEO and SEM are the keys to all digital marketing, and you will need a basic handle on them. Both of these inform your entire digital strategy on the data and content levels, and good know-how of best practices and content optimization is important for digital marketing.

Content Marketing

Content is the basis of digital marketing, which is why content marketing will always be important for digital marketing. You will have to be good at social media marketing as content on social platforms is crucial and, in turn, facilitates digital marketing.

Top Digital Marketing Learning Platforms

There are various learning platforms available for digital marketing. The top course providers are listed as under:

• edX: It offers a wide range of high-quality online courses from the world’s top universities and institutions in various disciplines with some courses at no charge.
• Google: This platform allows learners of all levels to get flexible online training to learn how to use the Google products, tools and platforms at work. 
• Future Learn: It is an online certification and degree provider that has a course for every professional skill that you want to master. They have a faculty of educators from top universities and cultural institutions.
• One education: It is an online learning platform with a team of industry professionals delivering content. It aims to help people gain practical knowledge and skills to enhance their careers.
• Digital Vidya: It is Asia’s leading professional training company focusing on imparting new-age skills to individuals & organizations.
• Emeritus: It is a part of the Eruditus Group, which partners with top universities in the United States, Europe and Latin America to provide world-class business education and professional training to a global audience.
• Imarticus Learning: It is a technology-driven educational institute with immense expertise in transforming careers across industries such as financial services, analytics and AI, business analysis and core technology. 
• Nulearn: It is an innovative educational platform that curates upskilling and training solutions in the light of emerging Industrial developments.
• Skill Circle: The Institute helps its learners to learn skills that make them financially free and helps them to become self-employed or start a new venture.

Top Digital Marketing Courses

We have prepared a list of the top digital marketing courses available for advanced-level learners that you can refer to:

Advance and Execute Your Media Strategy with Display & Video 360 by Google

• This course will teach you email marketing, digital marketing, social media marketing and content marketing.
• Pedagogy: This self-paced course comes with lifetime access and instructor-moderated discussions.
• Hands-on approach: This course provides hands-on training to the learners.
• Price: You can join this course free of cost.

Digital Marketing: Strategies, Models and Frameworks by Emeritus

• This program is intended to provide participants with a deep understanding of digital marketing. 
• Pedagogy: This instructor-paced course lasts 2 months and comes with instructor-moderated discussions and post-course interactions.
• Hands-on approach: This course includes case studies, hands-on training and live classes.
• Faculty: This course has international faculty.
• Price: You can join this course for
• ₹1,25,085
• $1,800
• £1,494

Post Graduate Certificate in Digital Marketing by Emeritus

• This course will equip you with skills such as customer handling, email marketing, digital marketing, SEO, social media marketing and content marketing.
• Pedagogy: This instructor-paced course has a duration of 36 weeks and comes with instructor-moderated discussions and post-course interactions.
• Hands-on approach: This course comes with case studies, hands-on training and live classes.
• Faculty: This course has international faculty.
• Price: You can join this course for
• ₹2,62,500
• $3,778
• £3,136

Facebook Ads Masterclass by One Education

• This course will teach you skills such as Facebook advertising, digital marketing, social media marketing and business strategy.
• Pedagogy: This self-paced course has a duration of 3 hours and comes with instructor-moderated discussions and post-course interactions.
• Assessment: There are regular assessments and exams to test yourself.
• Faculty: The faculty of this course ensures personalized teaching.
• Accreditations: This course is accredited by The CPD Certificate Service.
• Price: You can join this course for
• ₹2,452
• $36
• £30

Digital Marketing for Hoteliers by Future Learn

• This course will equip you with the knowledge and skills necessary to create a digital marketing strategy that is applicable to a hotel or hospitality business.
• Pedagogy: This self-paced course has a duration of 4 weeks and comes with lifetime access, instructor-moderated discussions and post-course interactions.
• Faculty: This course has international faculty who provide an alumni network.
• Price: You can join this course for
• ₹7,198
• $104
• £87

PGP in Digital Marketing by Imarticus Learning

• This degree program provides deeper and more practical coverage of Digital Marketing concepts. 
• Pedagogy: This self-paced course has a duration of 6 months.
• Hands-on approach: This course provides hands-on training, job assistance, capstone projects and live classes.
• Faculty: The faculty of this course provides personalized teaching and human interaction.
• Accreditations: This course is accredited by Digitas.
• Price: You can join this course for
• ₹101,695
• $1,464
• £1,215

Google Search Ads MasterClass 2021- All Campaigns & Features by BitDegree

• This course will give you a 100% understanding of Google Search Ads.
• Pedagogy: This self-paced course has a duration of 3.3 hours and includes instructor-moderated discussions and post-course interactions.
• Price: You can join this course for
• ₹903
• $10
• £11

Google Shopping Ads MasterClass 2021- Campaigns & Features by BitDegree

• This course gives a step-by-step process of creating a shopping campaign and growing your sales.
• Pedagogy: This self-paced course lasts 1.1 hours and includes instructor-moderated discussions and post-course interactions.
• Price: You can join this course for
• ₹903
• $10
• £11

Google Ads MasterClass 2021 - All Advanced Features by BitDegree

• This course will teach you Google Ads Advanced Features to apply these concepts in building your own online business or handling the Google Ads accounts of your clients.
• Pedagogy: This self-paced course lasts 2.6 hours and includes instructor-moderated discussions and post-course interactions.
• Price: You can join this course for
• ₹903
• $10
• £11

Google Video Ads MasterClass 2021- All Campaigns & Features by BitDegree

• This course will teach you how to bring sales, leads & website traffic to your online business.
• Pedagogy: This self-paced course lasts 2.3 hours and includes instructor-moderated discussions and post-course interactions.
• Price: You can join this course for
• ₹903
• $10
• £11

Final Thoughts

In conclusion, as digital marketing continues to evolve rapidly, professionals must stay ahead of the curve and go beyond the basics. The top 10 advanced digital marketing courses mentioned in this article provide a gateway to acquiring specialized knowledge and skills that can propel your digital marketing career to new heights.

These courses offer a comprehensive and in-depth exploration of advanced digital marketing strategies, tools, and techniques. By enrolling in these courses, you can expand your understanding of advanced SEO, data-driven marketing, social media advertising, content marketing, conversion optimization, and more.

Each course on this list has been carefully selected based on its reputation, expert-led instruction, industry relevance, and positive reviews from learners. Whether you prefer self-paced online courses, interactive virtual classrooms, or blended learning experiences, there is a course available to suit your learning style and preferences.

By investing in advanced digital marketing education, you can gain a competitive edge, unlock new career opportunities, and contribute to the success of your organization's digital marketing efforts. These courses empower you to tackle complex marketing challenges, optimize campaigns for maximum impact, and drive tangible results.

Embrace continuous learning and keep up with the latest trends and strategies to excel in the dynamic and ever-evolving world of digital marketing. Your commitment to skill development will position you as a valuable asset in the digital marketing industry and open doors to exciting career advancements and professional growth.