Give a Better Why.

Hey there, welcome back to the Weekly Brew!

Today, we're diving into the world of marketing and always a bit of coffee😉. Get ready for an eye-opening discussion that potentially will change the way you approach your clients and prospects.

Have you ever noticed how salespeople often start their pitch with the same old lines when asked about why someone should do business with them? They dive into their company's history and knowledgeable staff everytime.

It's time to set the record straight:

Your Clients DO NOT CARE, about you, or your history.

Let's talk about giving your clients a "why" that will make them eager to work with you.

It's not about you – it's about how you can solve their problems and offer them a transformation.

When they ask, "Why should I work with you?" you need to be ready to tell them how your solution will change their lives and provide a clear process for solving their problems. Keep the focus on them, and watch how your interactions with clients transform.

There are two key things that every business owner and sales team should always keep in mind:

• Give Value Freely with an Abundance Mindset.

• Solve Problems by guiding clients to a solution.

If you focus on these principles, your clients will see the authenticity and value in what you offer, and that will set you apart from the crowd.

Hot take Alert:

One way you can give value is by education your client through deep, meaningful content, events, Webinars, low entry offers, freebies, resources and more.

Here is the hot take. Businesses that are solely focused on themselves and their own gain rarely see the value in educating their clients through deep, meaningful content, events, webinars, low entry offers etc. In fact its a bother, they just want easy leads and sales.

But here's the thing – when you freely give knowledge and solve problems for your clients, it builds trust and sets the stage for long-term success.

Take a page from Amy Porterfield's book. She's a marketing powerhouse who freely shares practical and actionable tips on email marketing, building trust and reinforcing her ability to solve problems and transform businesses. She gives away so much free, actionable content its crazy. Not only that, she has short challenges, webinars, and more that are a way to buidl value

Her approach is a testament to the power of giving value and solving problems. And guess what? Her business thrives because of it.

So what Can You Do To Give a Better Why?

To effectively communicate the value of your products or services, you can employ several strategies of which we will cover more in depth in later issues.

1. Format Your Website with the storybrand concept, which involves structuring your website's content around a compelling narrative that resonates with your target audience.

2. Craft content related to your niche that addresses your client's pain points and provides them with solutions. Educate your clients through your content to help them make informed decisions.

3. Find ways to deliver substantial value to your audience through various means such as high-quality content, hosting events, conducting webinars, and providing valuable resources.

4. Guide your customers through Eugene Schwartz's 5 stages of awareness, which include:

- Unaware: At this stage, the audience may not even realize they have a need or problem.

- Problem aware: The audience is now aware of their problem but may not know the solutions available.

- Solution aware: At this stage, the audience is aware that solutions to their problem exist.

- Product aware: The audience is now aware of your specific products or services that can address their needs.

- Most aware: At this final stage, the audience is well-informed about the available options and is ready to make a decision.

The Take Away

1. Give Value.

2. Solve their problem.

3. Focus on them.

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