Gary Vee said the glory days of the TikTok algorithm aren’t going to be around forever. You might only have a few more months to take advantage of it
Gary Vee said the glory days of the TikTok algorithm aren’t going to be around forever.
You might only have a few more months to take advantage of it.
Here’s the blueprint to leverage TikTok and make up to 7 figures before things change.
This is the exact organic + paid strategy we use to make millions for our clients.
Please do all brand owners a favor and spread the word by RT’ing the first tweet so we can help as many people as possible.
Let’s get into it.
Success with TikTok won’t always be as easy as it is today.
Everyone remembers the gold rush we had with Facebook and Instagram.
This year might be your last chance with TikTok.
Influencer seeding is even more effective on TikTok than IG.
You send a product to an influencer, no strings attached.
They love it. They post about it.
It goes viral and there are 10s of 1000s of new eyes on your product at no extra cost.
This is what makes TikTok superior.
With IG, no matter how engaged a creator’s audience is, they’re never going to reach the number of people they could on TikTok because IG’s algorithm simply doesn’t work that way.
So how many people can you reach on TikTok?
On TikTok, great content might reach 10x an influencer’s actual audience.
Here's our strategy to get 100x eye balls on your product via TikTok influencers:
When you reach out to 500 influencers, 100 of them will respond and receive product.
30 of them will post about it 2-3x, sometimes more.
ONE out of 60-90 posts on TikTok is very likely to go viral.
Here’s your next move:
Reach out to all the influencers who posted your product and request to run their video as a spark ad.
Spark ads are far better than regular TikTok ads, and there’s a reason for this.
Spark ads always perform better because they look SO organic.
When your paid media just appears to viewers as a regular well-made video by a familiar influencer, they let their guard down.
It’s an organic video with paid reach.
For reference, here’s a graphic showing the difference between a regular TikTok ad and a spark ad.
Sometimes, seeding videos perform WAY better than you could imagine.
This happened with one of the posts that went live within our seeding campaign for M&Ms.
The video got 3.4 MILLION views (3x the influencer’s follower count). Insanity.
A good product + good influencers + good content + spark ads is the recipe for success on TikTok for DTC brands.
You could be leaving millions on the table if you don’t get on this ASAP.
Thanks for reading.
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1yThanks for the great article 🦾 What will change in the platform’s insights?