Fueling Business Growth with Actionable Insights!🚀

Market research is an essential process for any brand looking to thrive in the food and beverage industry. It’s a systematic and objective process that allows you to connect with the market and better understand your consumers. 

By obtaining relevant market and consumer information, you can identify problems and opportunities, and adjust your marketing strategies and actions accordingly. In this way, you minimize risks and save time and money.

Discover how to connect with consumers, create compelling messages, measure the effectiveness of your actions and drive brand growth.

Step 1: Set Effective Objectives

To ensure the success of your research, it’s crucial that you develop and set effective objectives with which to obtain relevant insights for your decision-making.

To do this, you must identify the overall focus of the research. That is, what information do you want to obtain? Search for new territories in the food and beverage market, measure brand image, identify the acceptance of a new product, etc.

Once the general objective has been defined, you must pose the specific questions you wish to answer. In this way, you’ll have both the general objective and the specific or secondary objectives of the research.

Step 2: Define Your Target Audience 

The target audience is the group of consumers that, due to their qualities and characteristics, you are interested in studying and analyzing in order to achieve your research objectives. According to their relationship and proximity, you must differentiate between core target and potential target. 

To define your target audience, ask yourself: what is or could be the target profile? 

Step 3: Take Advantage of the Benefits of Mobile Surveys 

You can conduct market research through different techniques: qualitative (exploratory in nature), quantitative (conclusive in nature) and mixed, which mixes the two. You are empowered to satisfy your research needs with the quantitative solution you need related to:

• Immediacy in data collection
• Lower investment required
• Access to targets that are difficult to reach
• Use of all types of media, including images, videos and music

Step 4: Turn Data into Consumer Insights

The first step to obtain consumer insights is to read the data obtained in the research. The interpretation of the results is done based on the total of the sample and the subsamples (usually represented by sociodemographic variables).

When interpreting research results it’s important to consider whether or not the difference between the data being compared is statistically significant. 

This detailed analysis of significant differences will allow you to identify the conclusions of the study and, therefore, to extract insights from the research.

In the results tables of your project you’ll have significant differences with respect to the total sample and between subsamples or groups analyzed.

Step 6: Boost Your Marketing Strategy

Once the data analysis is complete, don't stop there! Turn the results into actionable information for your marketing strategies through consumer insights.

Do you want to speak the same language as your customers, offer solutions to their needs, interests and emotions, find the message that connects you with them? Market research is the key! With it, you’ll be able to generate successful campaigns for your target audience.