From Papering the House to Seat Filling: The Modern Solution for Full Houses

by Lu Ann Wall, OTL Seat Fillers & Spotlight

In the entertainment world, "papering the house" is a common tactic where venues distribute a large number of free tickets to fill seats and create a lively atmosphere. While this method aims to ensure a good turnout, it often results in a lot of uncertainty and uneven attendance rates.

As the founder of OTL Seat Fillers, I’ve seen how seat filling provides a more accurate and effective alternative for the past 10 years.

Papering vs. Precision

Unlike the traditional approach of papering, where you distribute tickets en masse and hope for the best, seat filling is all about precision and commitment. Our members reserve tickets ahead of time, and as part of their membership agreement, they are committed to attending. This results in an impressive 90% attendance rate.

One of the key benefits of seat filling is the discretion it offers. Papering the house requires public attention (I know, as I used to run papering programs in minor league baseball in another lifetime). But seat filling keeps the process behind the scenes. Audiences are unaware that seat fillers are present, maintaining the event’s prestige and protecting regular ticket sales.

The Process

For event promoters, theatre managers, and entertainment organizers, seat filling offers a reliable solution to get more people in the door. The logistical process is simple: provide us with your event details and the number of seats you need filled, and we handle the rest. This allows you to focus on delivering a great show without worrying about empty seats, and the only cost is the complimentary tickets you provide to seat fillers.

Moreover, seat filling helps generate organic promotion. Our members, excited about their experiences, often share them on social media, increasing awareness and potential future ticket sales for your events. And they do it without revealing their secret seat filling status.

Butts in Seats

In summary, seat filling is a smarter, more efficient way to get those butts in seats and create a livelier atmosphere.

If you're looking to enhance your events and ensure a committed audience, consider partnering with OTL Seat Fillers. Let’s work together to create memorable experiences and keep your seats filled.

How To Get Started

Whether you have a show, event, activity, class, party, book signing, sporting event, or other opportunity, we’d love to welcome you as our newest partner. Contact us today to learn more about how we can support you!