Thought Leadership Writing; Earned Media Placements Feb 2019

" Just writing to let you know that February has been another great month for placements! 

We followed up our first-ever placement in Newsweek with our second-ever placement in Scientific American (!)

We helped the co-founder of Crosscut Ventures stand up for startup founders' mental health with an article in VentureBeat 

We saw Kony's CEO make his Forbes Councils debut with an article on why digital transformation must be led by the C-suite

Placements in smaller niche or trade publications is an important part of any content strategy. (See our downloadable guide to seeding!) This month, we also placed pieces in National Real Estate Investor, IoT Agenda, and YFS Magazine, laying the groundwork for strong thought leadership campaigns for our clients. "

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I love getting emails like this from my team at Hippo Thinks. Is it braggadocios, and self promotional? Well that wasn't the emails intent, but I rushed right out to post it on social media, so I guess it is now!

It does take a team to get our work accomplished.

So it's well deserved recognition for the team as well. The update is from Nathalie Lagerfeld, Executive Editor. Nathalie is a Chicago-based writer and editor whose work has been published in VICE, Time, Atlas Obscura, and The Week. She holds a BA in Comparative Literature from Princeton University.

Our clients are paired with an editor like Nathalie, who will work with researchers, writers/journalist, academics, if called for, and publicists, to work on a client's strategy from ideation through pitching and placing. As I mentioned in my last article, it's not easy to get published in Newsweek...or Scientific American. Said team stretches from L.A. to Chicago, to New York, and Boston, so virtual high-fives all around.

Aside from self-congratulation and promotion, I'm posting the update here because it has links to some great thought leadership examples for my readers. Many CMO's and Brand Strategists I talk to ask me just what it is Hippo does, or can do for them. I use the hashtags #contentstrategy and #thoughtleadership but that doesn't quite tell the long-form story.

That is what Hippo does. Long-form, narrative story telling. Thought leadership content is a very specific type of content; content that at the end of the day, you want your readers to engage with, and enjoy. Ideally, to be better off for having read. Hippo's writing has often been considered Ted talks in writing.

So although #thoughtleadership is a fine meta classification for what Hippo does, it's really not fair to summarize getting their clients' top-shelf, engaging, super-smart writing in top tier or trade-audience publications just "#content".

An enjoyable challenge, to anyone, regardless of industry or background, is to read an article in Forbes, VentureBeat, Scientific American or Newsweek above. See if you find yourself enjoying the read. If you do, I know a team who would love the feedback. And PS, if you're a Marketer, or CIO, No, Your Phone Is Not Eavesdropping on You should be required reading for your team. Feb, 1 Scientific American.

And I don't care what your title or role is, when you read an opening line like: When I was 13, I watched my father die of a heart attack in the middle of an episode of “Miami Vice.” You're going to finish the paragraph. Probably the whole story. This one is authored by Vivek Wadhwa, a Distinguished Fellow at Carnegie Mellon School of Engineering, Silicon Valley, and Harvard Law School.

It ends with this promise: "Remember to enjoy the journey; and know that sometimes you can have more happiness with less." Read it in February's VentureBeat.

If you have anything to do with your company's Digital Initiative, read the Feb 15 Forbes piece. It basically says if you don't have a Digital Initiative, you have already failed to exist in the future. It has another great opening hook that I love, using a detailed quote from a true 100 year old story.

More on artificial intelligence in I, FOR ONE, WELCOME OUR ROBOT OVERLORDS in our first-ever placement in Newsweek which I wrote about earlier in February. And, again, speaking of AI, AR, VR, automation and digital transformation, there is a lot written on the topics these days. There will continue to be more and more. You have to have a writing partner up to the task, that goes without saying. It's complex. A content creator knocking out words on a page is not going to make the grade. Author Lawrence Whittle in this case for client Parsable, is accustom to driving companies that provide enterprise-class software solutions to support transformation value to the global Fortune 2000. So we're not talking about kids bumping into furniture wearing clunky goggles pretending to be on a roller coaster. We're talking about the rapidly unfolding global business of the future world. Still...you gotta stand out.

As insanely fascinating as AI and digital transformation are, the topics that include them are inescapably pervasive today. Hippo has mounting levels of experience with AI and other highly complex and sophisticated subjects (from biomedical to geopolitical). Hippo is also great at making them interesting. Not that AI writing isn't interesting in and of itself, the subject is inherently interesting, the challenge is making the reader's thousandth AI article of the month interesting. And that is done through great storytelling.

No matter what industry you're coming from, if you have AI deployed you are leading with it. From food to real estate to venture capital to government to marketing. We are helping clients publish multiple pieces including digital transformation initiatives per month. If you have a content partner you work with regularly, we get it, and great relationships like that are hard to find, so keep it. Hippo creates content, but is not considered a content creator. They are a specific partner for key thought and strategy leading content.

Hippo is a team of editors, researchers, business writers, journalists and publicists with an exclusive network of 1000+ Academics from Harvard, MIT, Princeton, Oxford and Stanford. (None of whom help me with my LinkedIn posts) Do we do blog posts? Yes. If you need premium quality writing.

Hippo starts with strategy, not content. Hopefully this has given you a much better idea of what Hippo does, or can do for you, your company, or your executive visibility. Moreover I'm confident you'll enjoy some of the pieces we helped write and place this month.

For a quick synopsis of what Hippo can do for you, or industry-specific examples, email "Tell Me More" to [email protected]

...Bylined OpEds | White Papers | Keynotes | Blogposts

Chuck Wolf

Content Strategist. Not a writer.

"Getting thought leaders earned placement in top publications."

Thought Leadership, and Content Marketing

Hippo Thinks produces and publishes written-content including earned bylined articles in major publications that your target community clamors to read.

Today, leading global brands entrust HippoThinks for Thought Leadership, Authority, and Content Marketing in the form of Articles, OpEds, Blogs, White Papers, and Key Notes.

Hippo executes thought leadership strategy and content creation for startups to the Fortune 500 in technology, finance, science, education, entrepreneurship and business for clients like Verizon, Department of Homeland Security, RackSpace, Katz Media, Girl Scouts USA, Orvis, Pro-Vigil, Wunderman, Cushman and Wakefield, Dun & Bradstreet, Sherpa Foundry, Monks Hill Ventures, Arm’s Machine Learning Group and CrowdStreet, Inc.

High caliber, high quality, well-researched, work is what wins our Thought Leaders earned placement in Forbes, Fast Company, Ad Age, CIO Review, TechCrunch, VentureBeat, Huffington Post, Ad Age, Quartz, Entrepreneur, and U.S. News, all with measurable results, tracking high-impact views and shares.

♦We are the business arm of Hippo Reads, a media company. 

www.hippothinks.com

♦Message me today to discuss your thought leadership goals for 2020.

Chuck Wolf, Content Strategist

- Los Angeles, CA [email protected]