The Fashion Influencers You Need to Follow in 2025

Fashion transcends mere clothing; it embodies expression, lifestyle, and community. As we move forward, this article introduces key fashion influencers on social media who are not only shaping fashion but also inspiring followers with their distinctive styles.

Top Fashion Influencers on Instagram

Let’s go through some of the Instagram influencers active in the fashion niche:

#1 Negin Mirsalehi (@negin_mirsalehi)

• Niche: Fashion, Beauty

• Followers Count: 7M

• Engagement Rate: 3.2%

• Average Likes: 220K

• Biography: A Dutch-Iranian influencer and entrepreneur, Negin blends fashion with beauty and is the founder of the haircare brand Gisou.

#2 Aimee Song (@aimeesong)

• Niche: Fashion, Lifestyle

• Followers Count: 6.1M

• Engagement Rate: 1.5%

• Average Likes: 90K

• Biography: Known for her chic style and stunning photography, Aimee transitioned from a fashion blogger to a successful influencer.

#3 Tanya Burr (@tanyaburr)

• Niche: Fashion, Beauty

• Followers Count: 3M

• Engagement Rate: 2%

• Average Likes: 60K

• Biography: A British influencer recognized for her beauty tutorials and relatable content stemming from her acting background.

#4 Danielle Peazer (@daniellepeazer)

• Niche: Fitness, Fashion

• Followers Count: 1M

• Engagement Rate: 4%

• Average Likes: 40K

• Biography: A fitness enthusiast and dancer who inspires followers with stylish workout wear and health tips.

#5 Chriselle Lim (@chrisellelim)

• Niche: Fashion, Lifestyle

• Followers Count: 1M

• Engagement Rate: 3%

• Average Likes: 30K

• Biography: A fashion stylist and entrepreneur sharing chic outfits through her platform, The Chriselle Factor.

Top Fashion Influencers on TikTok

Here are fashion and beauty influencers active on TikTok:

#1 Bella Poarch (@bellapoarch)

• Niche: Fashion, Music

• Followers Count: 92M

• Engagement Rate: 12%

• Average Likes: 8M

• Biography: Originally famous for lip-syncing videos, Bella has evolved into a fashion icon with a playful style.

#2 Sara Sampaio (@sarasampaio)

• Niche: Fashion, Beauty

• Followers Count: 9M

• Engagement Rate: 7%

• Average Likes: 500K

• Biography: A Victoria's Secret model sharing her modeling experiences and fashion tips that resonate with many.

#3 Tessa Brooks (@tessabrooks)

• Niche: Dance/Fashion

• Followers Count: 5M

• Engagement Rate: 6%

• Average Likes: 400K

• Biography: Combines dance with fashion content to engage her audience through stylish outfits and trendy moves.

#4 Brittany Xavier (@brittany.xavier)

• Niche: Fashion, Lifestyle

• Followers Count: 2M

• Engagement Rate: 9%

• Average Likes: 200K

• Biography: Known for stylish looks and relatable content that encourages self-expression through fashion.

#5 Kaitlyn Ham (@kaitlynham)

• Niche: Fashion, Lifestyle

• Followers Count: 1M

• Engagement Rate: 8%

• Average Likes: 150K

• Biography: Infuses humor into her TikTok videos while showcasing trendy outfits in a lighthearted manner.

Top Fashion Influencers on YouTube

YouTube is a big platform with many great influencers. Here you can see 5 of the best of them:

#1 Zoella (@zoella)

• Niche: Beauty/Fashion

• Subscribers Count: 10M

• Engagement Rate: 4%

• Average Likes per Video: 100K

• Biography: One of the original beauty influencers known for makeup tutorials and relatable content.

#2 Tanya Burr (@tanyaburr)

• Niche: Beauty/Fashion

• Subscribers Count: 3M

• Engagement Rate: 4%

• Average Likes per Video: 60K

• Biography: Tanya Burr shares beauty tutorials along with fashion advice that resonates with her audience through relatable content.

#3 Patricia Bright (@thepatriciabright)

• Niche: Fashion/Finance

• Subscribers Count: 1.2M

• Engagement Rate: 5%

• Average Likes per Video: 50K

• Biography: Combines fashion advice with financial tips to elevate viewers' lives stylishly.

#4 Ashley Graham (@ashleygraham)

• Niche: Body Positivity/Fashion

• Subscribers Count: 1M

• Engagement Rate: 6%

• Average Likes per Video: 30K

• Biography: A model advocating body positivity while challenging industry standards through fashionable looks.

#5 Chriselle Lim (@chrisellelim)

• Niche: Fashion/Lifestyle

• Subscribers Count: 800K

• Engagement Rate: 3%

• Average Likes per Video: 20K

• Biography: Chriselle Lim shares chic outfits and lifestyle tips while inspiring women to embrace their unique styles through engaging content.

Influencer Search with Ainfluencer

Navigating the diverse world of influencers can be daunting without the right tools. Ainfluencer stands out as an innovative platform designed for influencer marketing that helps brands connect with legitimate influencers for free. Let's take a look at some key features of Ainfluencer:

• 100% Free Access: Connect directly with influencers without any fees.

• Extensive Database: Over one million active influencers across various niches on Instagram and TikTok.

• Built-in Affiliate Programs: Companies can set up affiliate program information easily.

• Multilingual Support: Available in six languages including English and Spanish.

• AI-Powered Campaign Creation: Assists in creating optimized campaigns tailored to objectives.

• End-to-End Campaign Management: Offers comprehensive support for all campaign needs.

• Secure Chat Environment: Direct communication tools for connecting with influencers.

• Advanced Search Filters: Filter influencers by location, niche, engagement rate, and audience demographics.

• Performance Analytics: Track campaign results with detailed metrics and insights.

• Shopify Integration: Seamlessly integrates with e-commerce platforms for smooth campaign execution.

• Escrow Payment System: Ensures secure transactions for both brands and influencers.

Check out the features above by signing up on Ainfluencer and using them for free!

Conclusion

This overview showcases a diverse array of fashion influencers across major platforms who excel in reach and engagement. For those looking to collaborate or discover more influencers, Ainfluencer is an ideal solution to streamline influencer marketing campaigns effectively!