“Empowered by Tech, Driven by Diversity: Our Global Marketing Team’s Innovation Journey in London🤖🌟 "

“Empowered by Tech, Driven by Diversity: Global Marketing Team in London” 🌍💡

In London, our Global Marketing Team came together to explore the future of marketing where technology, empowerment, and inclusion drive innovation.

From embracing emerging tech like GenAI to fostering diverse perspectives, this workshop was a celebration of collaboration, creativity, and transformation. Together, we’re not just building campaigns—we’re shaping experiences that resonate globally.

Session 1: Thought Leadership in Action 🗣️💭🎤

We kicked off with a TEDx-style session hosted by the one and only Paul Hunter For 50 minutes, he set the stage for our lineup of brilliant speakers:

Tony Currie , Aurelia Costache , Koen Groot Laurence Buchanan Gavin Abery

These thought leaders brought their insights on the changing dynamics of consumer demands, from Baby Boomers to Gen Z, and how the tech landscape is evolving to meet these needs.

🌟 Key takeaway: GenAI and immersive experiences are becoming the most critical skills and innovation engines in marketing. At Asahi, we're leveraging these advancements under our business-led Tech-Innovation Council to drive growth, optimization, and develop a skilled workforce ready for the future.

Session 2: Fire-side Chat on Creating Seamless Experiences 🔥🤝

The second session was a dynamic 25-minute Fire-side Chat led by the brilliant Global Marketing Director Malgorzata Lubelska, together with Tony Currie , Laurence Buchanan and Gavin Abery, which truly brought the room to life. This engaging discussion went beyond the usual focus on ROI and consumer experiences, delving into partnerships and the critical need for a consistent experience across both digital and physical touchpoints.

🗝️ Key Insights:

• Partnerships 🤝: How strategic alliances can amplify brand impact and deliver enhanced customer value.

• Seamless Experiences 🌐🛒: The importance of creating a consistent consumer journey—whether someone interacts with our brand online or walks into one of our physical locations.

• ROI is about balancing the Recipe (company mandates and overarching goals) 🍲 with the Ingredients (leveraging the right technology, campaigns, and strategies) 🌿 to deliver meaningful results.

This session emphasized that today’s consumers expect holistic, unified experiences, making it crucial to align our digital strategies with our in-person engagements. By fostering strong partnerships and focusing on cohesive experiences, we can create deeper connections with our customers and drive long-term loyalty.

Session 3: Co-Creation Workshop with Copilot 🤖🛠️

This session, led by the brilliant Aurelia Costache, was all about exploration, awareness, and action. Aurelia kicked off the segment with a deep dive into GenAI capabilities, showcasing how tools like Copilot can transform workflows and enhance productivity in day-to-day tasks. From drafting creative content to managing data and workflows, she painted a compelling picture of how GenAI empowers teams to achieve more.

Following this, participants rolled up their sleeves for an interactive co-creation workshop 💡, putting what they learned into practice. The energy in the room was electric as teams brainstormed, collaborated, and brought their creative ideas to life. The session culminated in a Shark Tank-style presentation, where 4 teams pitched their innovative concepts—each demonstrating how technology could drive experience, growth, and optimization.

👏 A huge thanks to everyone for your active participation, curiosity, and enthusiasm throughout these 4 hours of non-stop inspiration!

Together, we’re not just imagining the future—we’re building it. 💥

Let’s keep pushing the boundaries of what’s possible! 🌟✨

A Heartfelt Thank You 🙌🎉

A huge thank you to @McCann London and Caitlin Wheeler for being fantastic hosts and creating the perfect environment for our workshop 🙌.

To our incredible speakers: Paul Hunter , Aurelia Costache, Laurence Buchanan, Koen Groot Tony Currie and Gavin Abery —your thought leadership and insights truly inspired us to think bigger and bolder 🎙️💡.

A special appreciation goes to Camilla Scognamiglio Lucie Vaverová , and Malgorzata Lubelska for their leadership in bringing their teams together with such energy and collaboration during the day. 🌟 Your contributions made this event an unforgettable success! 🚀

To everyone who joined us—thank you for your passion and for bringing your shared curiosity into the room. This event has truly set the stage for a future where technology meets human-centric marketing, ensuring that we stay ahead in the ever-evolving landscape 🚀.

Together, we’ve taken another step toward shaping the future of marketing, technology, and innovation. 💼🌍 Let’s keep the momentum going! 👏✨

#DEIB #DigitalInnovation #MarketingTransformation #TeamBuilding Asahi Europe & International #TechInnovation #EmergingTech #GenAI #ConsumerExperience #GrowthMindset #FutureOfWork #Immersive #applevisionpro #microsoft #copilot