Elevation Newsletter: Midas Touch, Infinyte Club, Fintech Cross-Sell
Welcome to a brand new edition of Summit Review, where we keep you updated on everything that's been happening here at Elevation and our portfolio companies.
Over the past month, we’ve had the pleasure of meeting and exchanging ideas with several builders, budding entrepreneurs, and senior operators through events and perspectives from our Consumer, Fintech, and SaaS practices.
As always, we are eager to meet audacious founders with groundbreaking ideas. If that's you, do reach out to us.
Let's dive in!
Elevation News
Mukul Arora wins Midas Touch award at ET Startup Awards 2024
We are proud to share that Mukul Arora (Co-Managing Partner, Elevation Capital) has been awarded the esteemed Midas Touch Award by The ET Startup Awards 2024. Mukul is a shining example of Elevation’s core values in action in their truest sense - being a partner to audacious founders from Day One and going ALL IN with unwavering conviction. Congratulations, Mukul! Read more here.
Portfolio News
AppsForBharat
We're thrilled to announce our investment in AppsForBharat's $18M Series B round, deepening our partnership that began with leading their Series A in 2021. Since our initial investment, its flagship app Sri Mandir has become India's largest devotional platform, with over 30 million downloads. Read our investment memo from 2021 here and watch the Day One podcast with founder Prashant Sachan here.
Elevation Perspectives
Creating a Million Millionaires with Infinyte Club
In this Day One episode with Kshitij Jayakrishnan (Vice President, Elevation Capital), Ankita Tandon and Joylita Saldanha take us through their journey of building a wealth management platform tailored for the Intelligent Investor - the employees, builders, and operators of India's burgeoning tech & startup ecosystem.
Go Deep To Go Broad: Balancing The Core, Engagement & Cross-Sell Game
The first panel discussion at the Elevation Fintech PM Mixer 2024 on cross-selling frameworks covered crucial strategies for product managers, exploring how to align product expansion with the company vision, leverage the existing user base, and create synergistic product ecosystems. Find the key takeaways and the video of the panel discussion in this article.
AI Overviews and the SEO Shake-Up: How To Navigate Through It
The SEO playbook is being rewritten and founders are facing a new reality: traditional SEO tactics are no longer enough as Google rolls out its AI-powered search summaries to more countries. In a recent conversation with Poorvi Vijay (Vice President, Elevation Capital), Madhukar Kumar, CMO at SingleStore and a seasoned marketing leader, uncovered practical strategies for thriving in this new landscape. Head to this article for a deep dive.
How Startups Succeed: The VC Guide
Mukul Arora (Co-Managing Partner, Elevation Capital Capital), shared candid insights and personal anecdotes in a wide-ranging fireside chat with Varun Limaye (Co-Founder, Mesa School of Business) during the orientation of Mesa School’s 2025 Cohort recently. Watch the complete discussion here.
Top VCs Talk About Investing, Money & Startups
Mridul Arora (Partner, Elevation Capital) was part of a special episode of the Create Wealth Podcast by Sandeep Jethwani (Co-founder, Dezerv), where he discussed the intricacies of wealth management industry and venture capital with fellow investors from Accel, Premji Invest and Z47.
Elevation Events
Elevation Fintech PM Mixer 2024
The Fintech practice at Elevation hosted the second annual Fintech PM Mixer in Bengaluru, bringing together more than 100 product managers from diverse fintech companies for an evening of vibrant discussions. A special thanks to our panelists Akshay Aedula, Kannan Murali, Khilan Haria, Nitin Pulyani, Omkar Shirhatti, Vikas Bansal and Sripad Panyam for the two thought-provoking discussions and our moderators Shashank Mehta and Movin Jain for guiding them.
GameOn Hackathon
What an electrifying journey it’s been at our GameOn Hackathon! Supported by Epic Games, it brought together some of India’s brightest young developers to reimage gaming using Unreal Editor for Fortnite (UEFN). The energy and creativity on display were truly inspiring as teams pushed boundaries, crafting innovative experiences that left us in awe. Visit here for event highlights, winner spotlights, and a closer look at the submissions of all finalists.
See you in the next edition!